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Tactical Growth Tips #4: Images people react to, Importance of having customer reviews, Words that increase conversions.

digital tactics

digital tactics

Posted on August 24, 2022

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Hello Alexis here. 

This newsletter compiles information on the growth of the Taktical Digital team. It keeps you up to date with growth tactics and tips you can use to grow your business online.

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What’s new this week

TikTok launches “Shopping Ads” to facilitate advertising. Shopify is launching “Collabs” for creators to earn revenue. Instagram gives users additional control over the content of their feed.

Growth Hack #1 Share the excitement

Increase  conversions  by using this subtle trick on your site’s images…

ConversionVoodoo conducted a study to compare user response to different types of images. Here’s what they did:

They tested 150,000 users with 9 different images of the same person displaying different emotions while interacting with the CTA. 

The  results

Conversions  increased by  +6.25%  when users saw an  excited person  pointing to the  CTA

Conversions  increased at an even  higher rate of  +6.83%  when an excited person held  the  CTA .

In short:  Courage !

Source: voodoo conversion

Growth Hack #2 Not too much information

According to a study by Salsify, 69% of consumers will leave a product page if they feel there is not enough information. But how do you know what “enough” is?

Retail Touchpoints analizó los 10 productos más vendidos en Amazon y encontró una tendencia importante: toneladas y toneladas de reseñas de consumidores.

Llevaron la investigación un paso más allá y descubrieron  tendencias  entre  los  grupos de edad  con respecto a cuántas  reseñas   esperan los clientes . Aquí están sus hallazgos:

Los compradores de  25 a 34 años  esperan  159 reseñas

Los compradores de  35 a 44 años  esperan  141 reseñas

Los compradores de  45 a 54  años esperan  91 reseñas

Los compradores de  55 a 64 años  esperan  38 reseñas

Los compradores mayores de  65 años  esperan  46 reseñas

 

Conclusión :  ¡ Los compradores  confían en otros  compradores ! Si desea aumentar  las conversiones , incentive las  reseñas .

Fuente:  puntos de contacto minoristas

Growth Hack #3 Las palabras clave son tu superpoder

Una tienda al aire libre escandinava aumentó su   tasa de  conversión en un 127 %  al  agregar  solo unas pocas  palabras clave  a su  texto . Así es cómo…

 Esta tienda en línea realizó una prueba  cambiando  uno de sus  encabezados  de ” Ropa de hombre ” a ” Ordene fácilmente ropa de hombre a precios de ganga”. ” 

¿ El  resultado ? La  versión con más palabras  tuvo una  mayor  tasa de conversión del  127%  con respecto a la original. ¿Pero por qué?

 El uso de ciertas  palabras clave  o ” palabras poderosas ” en los sitios de comercio electrónico ha demostrado ser increíblemente  valioso , y Unbounce ha elaborado una lista de algunas de las  más efectivas :

 

Source: Unbounce

required reading

A Guide to Market Segmentation: Types and Examples

The key to a great brand is figuring out what resonates most with customers. There is no better tactic to achieve this knowledge than market segmentation. Market segmentation allows each unique niche of your audience to get a personalized and targeted experience based on their needs and wants. 

Read more

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