- 1 How to add keywords and meta descriptions in WordPress
- 2 Beginner’s Guide to Writing Metadata
- 3 Video Adding meta keywords to wordpress
How to add keywords and meta descriptions in WordPress
Last Updated On Jan 6, 2021 By Editorial Team | Reader Disclosure Disclosure : Our content is endorsed by the reader. This means that if you click on some of our links, we may earn a commission. See how WPBeginner is funded, why it’s important, and how you can support us.
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Do you want to correctly add keywords and meta descriptions in WordPress?
Meta keywords and descriptions allow you to improve the SEO ranking of your website. This means more traffic, leads, and sales for your business.
Dans cet article, we will show you how to easily add keywords and meta descriptions in WordPress.
Why add keywords and meta descriptions in WordPress?
Keywords and descriptions allow you to inform search engines about the content of your posts and pages.
Keywords are important words or phrases that people are likely to search for to find your content. A meta description is a brief description of the page or the publication.
It is your meta title, description and keywords that appear in Google search results:
The meta and description meta keywords are HTML meta tags. They are part of the header code of your website. They do not appear on your page or post for visitors to see. Sans however, search engines and browsers can use them.
WordPress SEO plugins make it easy to add them from your WordPress admin area to every post and page on your website.
What do meta keywords and meta descriptions matter for SEO?
Like most WordPress users, you are probably wondering if adding meta keywords and meta descriptions will improve my WordPress SEO ranking.
While search engines don’t share exactly how much weight they assign to keywords or description, SEO experts always recommend adding a proper meta description and keywords for on-page SEO optimization.
Meta descriptions are widely used by search engines. In Google search results, they appear below your content title, with the search term in bold.
Una meta descripción efectiva alentará a los usuarios a hacer clic y leer su contenido. Y lo que sí sabemos es que una buena tasa de clics significa que Google probablemente clasificará su contenido más alto.
Now when it comes to meta keywords, most modern search engines either assign very little importance or don’t use them at all. The main exception is the Russian search engine Yandex.
Instead search engines prefer that you add your focused keywords in your title, description, and through out your content. This is why SEO plugins like AIOSEO comes with a TruSEO score that helps you optimize your content for focused keywords and keyphrases.
Our Recommendations for Meta Keywords and Meta Descriptions
We recommend adding a meta description for all the posts and pages on your site, including your homepage, category pages, and tag pages.
Note: Google customizes the description based on the search query, so it will only use your meta description some of the time. However, it’s still worth creating a meta description. It will appear for around 30% of users, and it can help your SEO.
When it comes to meta keywords, it’s up to you whether or not to use them. They will not harm your site, but they may not have much benefit either.
Having said that, let’s take a look at how to easily add keywords and meta descriptions in WordPress.
How to Add Meta Description and Keywords in WordPress (Video Tutorial)
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If you prefer the written tutorial, then please continue reading.
Installing and Activating All in One SEO for WordPress
For this tutorial, we will be using All in One SEO (AIOSEO) which is the best WordPress SEO plugin on the market. It allows you to easily optimize your entire WordPress site for better SEO and comes with comprehensive set of tools to grow your business.
First, you’ll need to install and activate the All in One SEO plugin. For more details, see our step by step guide on how to install a WordPress plugin.
Upon activation, All in One SEO will take you through a simple setup wizard. Just follow the step by step instructions to get everything set up for your site.
After completing the setup, simply click the ‘Finish Setup and Go to the Dashboard’ button.
Enable Meta Keywords Support in All in One SEO
All in One SEO comes with built-in support for meta description and keywords. However, the meta keywords feature is turned off by default. This is because many search engines give little or no importance to keywords in their rankings.
To enable it, go to All in One SEO » Search Appearance » Advanced in your WordPress dashboard. Then, switch the meta keywords toggle from No to Yes.
After enabling meta keywords in WordPress, you will see some additional options. You can generate a post’s keywords from its categories and/or tags. Also, you can dynamically generate keywords on your blog posts and archive pages.
It’s up to you whether you want to use these automated options or not. Regardless, you will always be able manually define keywords for each post and page.
Don’t forget to click the ‘Save Changes’ button at the bottom of the page after making changes.
Adding Meta Descriptions and Meta Keywords to Your WordPress Posts and Pages
First, you need to edit a post or page where you want to add your meta keywords and meta description.
AIOSEO works on both WordPress block editor (Gutenberg) and WordPress classic editor.
Once on the content editor screen, scroll down to the ‘AIOSEO Settings’ box below the content area.
Adding a Meta Description to Your Post or Page Using AIOSEO
You will see your site’s title and an automatically generated description as the snippet. Below that, you’ll see the Meta Description field.
Go ahead and enter a description into your Meta Description field. All in One SEO will let you know how many characters you’ve used. This is important because Google will only show 160 characters in the search results.
You’ll see that your snippet preview automatically updates as you type your meta description.
Once you’ve finished, simply save or publish your post to save the changes to your meta description.
Using All in One SEO’s Dynamic Tags in Your Meta Descriptions
Optionally, you can add tags to your meta description. The ones that All in One SEO offers by default are Page Content and Separator, but you can add other dynamic tags as well.
For example, we’ve added the author’s name to our meta description here.
To add a tag, simply type the # character into the meta description box. You’ll then see a dropdown menu of available tags.
Adding Meta Keywords to Your Post or Page Using AIOSEO
To add your meta keywords, you need to click the Advanced tab for your AIOSEO settings.
Simply type in your keywords, and press Enter after each one. It’s important to only use keywords that are relevant to your content. Adding irrelevant keywords will not give you any SEO benefits.
Tip: Meta keywords are completely separate from your Focus Keyword. You can set a Focus Keyword under the General tab. This is for All in One SEO to give you recommendations about improving your content. The Focus Keyword doesn’t automatically become a meta keyword for your post or page.
Adding Meta Keywords and Meta Description for Your Homepage
You can also add meta keywords and a meta description for your website’s homepage in WordPress. Here is how to do that using All in One SEO.
First, go to Search Appearance » Global Settings in your WordPress admin. Then, scroll down to the Home Page section.
On this screen, you can easily enter a meta description and keywords, just like you would for a post or page.
All in One SEO will use your tagline as your meta description by default. You can leave that in there or you can customize it.
You can also click on the other options to add those tags into your meta description. Alternatively, you can add different tags by typing the # character in your meta description, as described above.
Tip: It’s better to use these tags rather than manually typing your site title, tagline, or separator character. This is because your meta description will automatically be updated if you later make changes to any of those.
Make sure you click the Save Changes button at the bottom of the page after adding your meta description and keywords.
Meta Keywords and Description for WordPress Category Archives
You can also add keywords and description to your category and tag archive pages.
First, you need to visit the Posts » Categories page. Take your mouse over to the category you want to edit and then click on the ‘Edit’ link.
Scroll down on the category’s page to the AIOSEO Settings box. Here, you just need to enter a meta description for your category. Again, you can use All in One SEO’s tags within this if you want to.
To add keywords, simply click on the Advanced tab like you would for any post or page.
Make sure you save the changes to your category before moving on.
Your meta description and keywords will now be used for the category page, which is the archive of posts in that category.
You can repeat the process to add meta keywords and descriptions to your blog’s tags and other custom taxonomy archive pages.
All in One SEO integrates seamlessly with other popular WordPress plugins. This allows you to add keywords and meta description for your WooCommerce product pages, SeedProd landing pages, MemberPress course pages, and more.
We hope this article helped you learn how to easily add keywords and meta description to your WordPress posts and pages. You may also want to see our step by step guide on how to create an email newsletter to grow your website traffic, and our comparison of the best WordPress contact form plugins.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
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Beginner’s Guide to Writing Metadata
By charlotte bowers – Reading time 5 minutes
Writing effective metadata is one of the easiest places to start when it comes to improving your site’s rankings in Google results, through SEO.
Whether it’s your first time writing metadata or you’re looking for ways to improve, our guide will help you understand:
- What metadata is
- Why it’s important
- How to write effective metadata
Read on for our top tips and best practices to help boost your SERP rankings…
What is Metadata?
The official definition of “metadata” is data that describes other data. However, in SEO, the type of metadata we are talking about gives an overview and summary of the content of the web page.
Metadata appears in search engine results pages (SERPs), using keywords relevant to the content of the page. It is composed of two parts; a page title – or meta title – and a meta description.
Example of meta title and meta description displayed in Google search results
The meta title specifies the main title of the web page. It is important to include your keyword as close to the beginning of the title as possible. Then end the title with the name of the website, for branding purposes.
Make sure you’re writing your titles for humans and not search engines. Meta titles help search engines match your content to search queries. However ultimately, they help users decide if the webpage is relevant to their query, so they must be clear.
Tip: It’s important to keep your title concise, as search engines limit how much text they display – your meta title length should be between 50 and 60 characters.
The meta description appears below the title in the metadata. It is a snippet of information which summarises the content of the webpage.
Like the meta title, the description should encourage users to click through, so creating a compelling description is crucial. Keywords should be included in the meta description but avoid keyword stuffing and creating duplicate content.
Tip: Now and then, Google changes the length shown in the meta description. Try to get your main point across in the first 160 characters to ensure it is shown.
Why is Metadata important?
Whilst metadata is important for SEO, it is not a direct ranking factor used in search engine algorithms. However, there are indirect benefits that can lead to a boost in rankings.
As mentioned previously, the purpose of metadata is to summarise and inform users of your webpage content, to entice them to click through to your site. When you show a compelling and informative meta title and description, users are more likely to click through to your page.
Google uses click-through-rate as a way of working out whether your site is a good result. The more people click through to your site, the more Google will consider you to be a quality result. As a result, therefore, Google would then move you up the ranks. An improved organic click-through rate ultimately improves ranking.
If you don’t create a meta description, Google will try to find a relevant part of your content to display instead.
Best Practices to Write Effective Metadata
1. Keep it concise
Los metatítulos deben ser cortos pero atractivos: Google generalmente muestra los primeros 50 a 60 caracteres de una etiqueta de título. La investigación de Moz ha demostrado que si mantiene sus metatítulos con menos de 60 caracteres, puede esperar que aproximadamente el 90% de sus títulos se muestren correctamente.
Your meta description will indicate what is found on the page of 150-160 characters. Google has changed the displayed length several times, but today most will see descriptions around 155 characters, so use space wisely. You need to get your message across, but keep it short and to the point.
2. Include the focus keyword
Including your focus keyword in the meta titles is a must – try to include it as close to the beginning as possible. It’s also good practice to include your focus keyword or other variations of it in your meta description. If a user’s search keyword matches the text portion of the meta description, Google will be more inclined to use that meta description.
Tip: Google highlights keywords and their variations in the snippet, so be sure to include keywords to help your search result stand out even more.
3. Include a call to action
This méta description is essentially an organic ad in SERP: it is your opportunity to sell your content to the user and encourage them to click on your link over others in the results.
Incorporating a short call to action or offer in your meta description is a great way to increase your click-through rate and allow you to stand out from your competition.
Tip: Use calls-to-action like “Learn More,” “Get It Now,” and “Try It Free” to drive users to your site.
4. Match the title and description to your content
Do not intend to trick the user into clicking on your site. Google finds out when misleading meta descriptions are written and can even penalize sites that do this. Not only that, but writing metadata that doesn’t match the page content will increase bounce rates.
5. Make sure they are unique
Créez des méta descriptions uniques et importan pour l’expérience de l’utilisateur; if you use duplicate meta descriptions, all pages will look the same. The originality of the meta descriptions is what makes users click on your site.
If you don’t have time to create unique meta descriptions for each page on your site, start with the high priority pages and leave the descriptions blank for lower priority pages. That way, Google will select a page snippet that contains the keyword used in the query, which means the description should still be relevant.
Well-written metadata gives search engines information about your content, which means your pages are shown to users searching for the most relevant queries.
Remember, your metadata communicates with both humans and search engines, so creating unique, original, and informative metadata is crucial to ranking well.
Check out our recent post for other helpful tips on how to get your site to rank better: How long will it take for my website to rank in Google?
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