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How to Add Keywords and Meta Descriptions in WordPress

Last updated on January 6, 2021 by Editorial Team | Reader Disclosure Disclosure : Our content is endorsed by the reader. This means that if he clicks on some of our links, we may earn a commission. Find out how WPBeginner is funded, why it’s important, and how it can support us.

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Want to properly add keywords and meta descriptions in WordPress?

Target keywords and descriptions allow you to improve your website’s SEO ranking. This means more traffic, leads, and sales for their business.

In this article, we will show you how to easily add keywords and meta descriptions in WordPress.

Add Meta Keywords and Meta Descriptions in WordPress Adding Meta Keywords and Meta Descriptions in WordPress

Why Add Keywords and Meta Descriptions in WordPress?

Keywords and descriptions allow you to inform search engines about the content of your articles and pages.

Keywords are important words or phrases that people are likely to search for to find their content. A meta description is a brief description of what your page or post is about.

These are its metatitle, description and keywords that appear in Google search results:

Google search list Google search list

Target keywords and target description are HTML meta tags. They are part of their website’s header code. They don’t appear on their page or post for visitors to see. However, search engines and browsers can use them.

WordPress SEO addons make it super easy to add them from your WordPress admin area for every post and page on your website.

How important are meta keywords and meta descriptions for SEO?

Like most WordPress users, you’re probably wondering if adding meta keywords and meta descriptions will improve my WordPress SEO rankings.

Although search engines do not share exactly what weight they give to keywords or description, SEO experts still recommend adding proper meta description and keywords for SEO optimization on the page.

Meta descriptions are widely used by search engines. In Google search results, they appear below your content title, with the search term in bold.

Un ejemplo de meta descripción, para la página de inicio del complemento All in One SEO An example meta description, for the All in One SEO plugin homepage

An effective meta description will encourage users to click through and read your content. And what we do know is that a good click-through rate means that Google will likely rank your content higher.

Now when it comes to meta keywords, most modern search engines either assign very little importance or don’t use them at all. The main exception is the Russian search engine Yandex.

Instead search engines prefer that you add your focused keywords in your title, description, and through out your content. This is why SEO plugins like AIOSEO comes with a TruSEO score that helps you optimize your content for focused keywords and keyphrases.

Our Recommendations for Meta Keywords and Meta Descriptions

We recommend adding a meta description for all the posts and pages on your site, including your homepage, category pages, and tag pages.

Note: Google customizes the description based on the search query, so it will only use your meta description some of the time. However, it’s still worth creating a meta description. It will appear for around 30% of users, and it can help your SEO.

When it comes to meta keywords, it’s up to you whether or not to use them. They will not harm your site, but they may not have much benefit either.

Having said that, let’s take a look at how to easily add keywords and meta descriptions in WordPress.

How to Add Meta Description and Keywords in WordPress (Video Tutorial)

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If you prefer the written tutorial, then please continue reading.

Installing and Activating All in One SEO for WordPress

For this tutorial, we will be using All in One SEO (AIOSEO) which is the best WordPress SEO plugin on the market. It allows you to easily optimize your entire WordPress site for better SEO and comes with comprehensive set of tools to grow your business.

First, you’ll need to install and activate the All in One SEO plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, All in One SEO will take you through a simple setup wizard. Just follow the step by step instructions to get everything set up for your site.

After completing the setup, simply click the ‘Finish Setup and Go to the Dashboard’ button.

Haga clic en el botón Finalizar configuración para ir a su tablero Click the Finish Setup button to go to your dashboard

Enable Meta Keywords Support in All in One SEO

All in One SEO comes with built-in support for meta description and keywords. However, the meta keywords feature is turned off by default. This is because many search engines give little or no importance to keywords in their rankings.

To enable it, go to All in One SEO » Search Appearance » Advanced in your WordPress dashboard. Then, switch the meta keywords toggle from No to Yes.

Activar la opción de metapalabras clave en All in One SEO Turning on the meta keywords option in All in One SEO

After enabling meta keywords in WordPress, you will see some additional options. You can generate a post’s keywords from its categories and/or tags. Also, you can dynamically generate keywords on your blog posts and archive pages.

It’s up to you whether you want to use these automated options or not. Regardless, you will always be able manually define keywords for each post and page.

Las opciones de metapalabras clave que están disponibles en All in One SEO The meta keyword options that are available in All in One SEO

Don’t forget to click the ‘Save Changes’ button at the bottom of the page after making changes.

Adding Meta Descriptions and Meta Keywords to Your WordPress Posts and Pages

First, you need to edit a post or page where you want to add your meta keywords and meta description.

AIOSEO works on both WordPress block editor (Gutenberg) and WordPress classic editor.

Once on the content editor screen, scroll down to the ‘AIOSEO Settings’ box below the content area.

Adding a Meta Description to Your Post or Page Using AIOSEO

You will see your site’s title and an automatically generated description as the snippet. Below that, you’ll see the Meta Description field.

El fragmento generado automáticamente en All in One SEO The automatically generated snippet in All in One SEO

Go ahead and enter a description into your Meta Description field. All in One SEO will let you know how many characters you’ve used. This is important because Google will only show 160 characters in the search results.

You’ll see that your snippet preview automatically updates as you type your meta description.

Ingresando tu meta descripción en All in One SEO Entering your meta description in All in One SEO

Once you’ve finished, simply save or publish your post to save the changes to your meta description.

Using All in One SEO’s Dynamic Tags in Your Meta Descriptions

Optionally, you can add tags to your meta description. The ones that All in One SEO offers by default are Page Content and Separator, but you can add other dynamic tags as well.

For example, we’ve added the author’s name to our meta description here.

Una meta descripción con las etiquetas Nombre del autor y Apellido del autor al principio A meta description with Author First Name and Author Last Name tags at the beginning

To add a tag, simply type the # character into the meta description box. You’ll then see a dropdown menu of available tags.

Add tags to your meta description in All in One SEO Add tags to your meta description in All in One SEO

Adding Meta Keywords to Your Post or Page Using AIOSEO

To add your meta keywords, you need to click the Advanced tab for your AIOSEO settings.

Simply type in your keywords, and press Enter after each one. It’s important to only use keywords that are relevant to your content. Adding irrelevant keywords will not give you any SEO benefits.

Add meta keywords for your post or page using All in One SEO Adding meta keywords for your post or page using All in One SEO

Tip: Meta keywords are completely separate from your Focus Keyword. You can set a Focus Keyword under the General tab. This is for All in One SEO to give you recommendations about improving your content. The Focus Keyword doesn’t automatically become a meta keyword for your post or page.

Adding Meta Keywords and Meta Description for Your Homepage

You can also add meta keywords and a meta description for your website’s homepage in WordPress. Here is how to do that using All in One SEO.

First, go to Search Appearance » Global Settings in your WordPress admin. Then, scroll down to the Home Page section.

The Home Page section in Search Appearance Settings for All in One SEO The Homepage section in your search appearance settings for All in One SEO

On this screen, you can easily enter a meta description and keywords, just like you would for a post or page.

All in One SEO will use your tagline as your meta description by default. You can leave that in there or you can customize it.

Enter a meta description and keywords for your homepage Entering a meta description and keywords for your homepage

You can also click on the other options to add those tags into your meta description. Alternatively, you can add different tags by typing the # character in your meta description, as described above.

Tip: It’s better to use these tags rather than manually typing your site title, tagline, or separator character. This is because your meta description will automatically be updated if you later make changes to any of those.

Be sure to click the Save Changes button at the bottom of the page after adding your meta description and keywords.

Meta keywords and description for WordPress category files

He can also add keywords and descriptions to his category and tag file pages.

First, you should visit the Posts » Categories page . Hover over the category you want to edit, then click the “Edit” link.

Edit a Category in WordPress Edit a Category in WordPress

Scroll down the category page to the AIOSEO Settings area. Here you just need to enter a meta description for your category. Again, you can use SEO All in One tags if you want.

Add a meta description for your category in All in One SEO Add a meta description for your category in All in One SEO

To add keywords, simply click on the Advanced tab as you would with any post or page.

Be sure to save changes to your category before continuing.

Its meta description and keywords will now be used for the category page, which is the archive of posts in that category.

You can repeat the process to add meta keywords and descriptions to your blog tags and other custom taxonomy file pages.

All in One SEO integrates seamlessly with other popular WordPress plugins. This allows you to add keywords and meta description for your WooCommerce product pages, SeedProd landing pages, MemberPress course pages and more.

I hope this article helped you learn how to easily add keywords and meta description to your WordPress posts and pages. You may also want to see our step-by-step guide on how to create an email newsletter to increase your website traffic and our comparison of the best WordPress contact form add-ons.

If you enjoyed this article, subscribe to our YouTube channel for WordPress tutorial videos. You can also find us on Twitter and Facebook

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