How to create a review website

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¿How to create a reseñas website?

Create a review site Create a review website

Aaron Davies Aaron Davies

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Aaron Davies Aaron Davies

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Are you interested in how to create a review website? 

This is a large market that is growing rapidly.

The use of review sites is an increasingly common behavior among consumers. As a recent Statista report highlights, 17% of US Internet users check reviews of products or services online before purchasing.

Esta tendencia es particularmente alta para ciertos grupos de edad. En ciertos grupos, hasta el 40% de los compradores de Internet confían en las reseñas en línea, como muestra este informe de Statista . Cuando se trata de dejar comentarios, algunos grupos de edad ven que más del 50% de los usuarios publican comentarios. Lea este informe de Statista para obtener más detalles.

Primero, veamos qué es un sitio web de reseñas y las características que debe tener un buen sitio web de reseñas. Luego, veremos cómo crear un sitio web de revisión con éxito.

¿Qué es un sitio web de reseñas?

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Los sitios web de reseñas son plataformas donde los consumidores encuentran reseñas de productos y servicios que podrían comprar. Sin embargo, eso no es todo. Los sitios web de reseñas son cada vez más importantes para las empresas como herramientas de marketing.

Obtener suficientes buenas críticas en línea ahora es importante para la mayoría de las empresas. Ya sea un restaurante o una empresa de desarrollo de software, estas empresas intentan obtener la mayor cantidad posible de reseñas de 5 estrellas. Lo que es aún más importante es que prefieren que estas reseñas se reflejen en sitios web de reseñas de renombre.

Review websites enable transparency, and consumers love it! Consumers can post their reviews and give a star rating. Businesses need to acknowledge, take appropriate actions, and respond promptly to the reviews.

Good review websites maintain a clear audit trail that shows whether a business took the required action. This further adds to the transparency. No wonder a HubSpot report notes that 1/3rd of their survey respondents acknowledged the importance of reviews.

Examples of Popular Review Websites

Let’s analyze some popular review websites. You can get ideas on the design and functionality of your course to create a review website.

Amazon Customer Reviews

One of the first websites to allow customers to post reviews, Amazon Customer Reviews remains a very popular review website. Many consumers rely on the ratings and reviews of reviews on this website.

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The website has a rating scale of 5 stars. The overall rating percentage, customer reviews, recent customer reviews, etc. are the other key features.

Angie’s List

Users need to pay a membership fee. The site focuses on US-based services businesses. Reviews are on an A-F scale. Customers can‘t post anonymous review comments. Companies can set up a review page for free, additionally, they can respond to review comments. Only members of Angie‘s List can post review comments.


Choice is based out of Australia, therefore, businesses having customers in Australia can take advantage of it. They test products and services independently. The company independently publishes reviews and comparisons. They also create buying guides. It‘s funded by members, additionally, members can post review comments.


Trustpilot is based out of Denmark. They are present in Europe, the US, and several other countries. Businesses can use this platform to collect customer reviews proactively. Customers write the product review, however, a 3rd party verifies them.

The company offers a limited free version. The premium version is powerful, where businesses can customize review invitations. Businesses can also share reviews and ratings using social media.


TestFreaks is based out of Sweden. They are like Trustpilot in many ways. Companies can proactively collect customer reviews. They can respond to customer review comments. This platform also has a Q&A form. Prospective customers can ask questions and the customer service team of the business can answer them here.

Features that a review website should have

A competitive review website should offer the following features:

  • The website should allow rating moderation. Verification is required for reviews. This feature prevents spam.
  • ’Search Engine Optimization‘ (SEO) is important for a review website. It should use important SEO components like rich snippets.
  • Users need aggregate rating data. The data should be broken down to different star levels, with percentage ratings shown for each star.
  • Consumers should be able to write review comments. Forms, where customers write a review, should be easy and intuitive. These forms need to collect relevant information. Customers might change their minds, therefore, an edit option is also important.
  • Users need to sort results by rating. They should also be able to see the most recent reviews. Filtering options are needed on the website.
  • Review comments should be clearly displayed.
  • Users of the website should be able to export results into CSV files.
  • An easy ’User Interface‘ (UI) with responsive design is important.

Read more about these features in “7 important features every WordPress rating/review system must have”.

Integrating affiliate programs with a review website: An idea worth considering

You can integrate an affiliate link into your review website. Customers read reviews of products on your site. Subsequently, they follow links to buy these products.

You earn an affiliate commission when they buy using links on your site. This can be a form of passive income for you.  

A good example of such a program is Amazon Associates. This well-known Amazon affiliate program helps content creators, publishers, and bloggers monetize their traffic.

Make a review website using WordPress

This is a no-coding option. If you are an entrepreneur in a hurry, and you don‘t have a development team, then this could be your option. You can quickly build a review website using WordPress, the popular ’Content Management System‘ (CMS).

Why you might want to use WordPress to create a review site?

Developers of WordPress initially catered to bloggers. WordPress makes it easy to create appealing homepages, new posts, etc. While it’s still a popular CMS for blogging, many business owners use it for many other purposes. Examples are websites like eCommerce, magazines, portfolios, etc.

WordPress removes the need for coding. WordPress themes control the look and feel of the website. The themes offer a customizer, therefore, you can change several aspects like color, font, layout, etc. Themes usually offer a range of widgets, e.g., social media integration, which you can use.

You can display useful information thanks to the WordPress sidebar. A sidebar is a widget-ready area used by WordPress themes.

WordPress shortcodes offer significant advantages. They are pieces of code that enable users to execute code inside WordPress pages or posts.  

Which WordPress themes can you use?

For this project, I suggest you use the “Reviews” theme. You can install it easily and import their demo content. Subsequently, you can replace the demo content with your actual content. It‘s a responsive theme. It‘s easy to customize. Check out the pricing plan here.

You can explore other WordPress product review themes too. A few examples are as follows:

  •       Extra;
  •       REHub;

Many of these review themes include useful page-builders like Divi Builder.

Depending on your business, you can use popular WordPress product themes. A few examples are as follows:

  •       Superfood – for organic food products;
  •       Manufactura – for handmade crafts;
  •       Bacola – for grocery stores.

Which WordPress plugins can you use?

WordPress plugins deal with basic functionality. Using plugins eliminates the need for custom code functionality. I recommend using the “Site Review” WordPress plugin. This allows inserting reviews and comparison charts.

The website admin can create custom review templates. This plugin is suitable for creating a robust user rating system.

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You can also explore other WordPress review plugins, for example:

  •       starfish reviews;
  •       WP Customer Reviews;
  •       WP business reviews.

Ces plugins offrent de nombreux avantages, par exemple :

  •       Les propriétaires de sites Web peuvent ajouter automatiquement de nouveaux avis.
  •       Ces plugins offrent de nombreuses options pour l’affichage de la boîte de révision.
  •       Les propriétaires de sites Web WordPress peuvent créer des systèmes de notation complets.
  •       Leading plugins for a WordPress review website enable site owners to manage review posts and testimonials.

You can use the Schema plugin. This helps you to use Schema markup. It’s a form of code that website owners can incorporate into their websites. Schema markup helps search engines to return more informative results for users.  

Procuring a WordPress hosting plan

You need to procure WordPress hosting in this approach. There are several reputed WordPress hosting providers. I suggest you use Bluehost WordPress hosting solution. This is a well-known provider with several pricing plans.

InMotion Hosting is another well-known WordPress hosting provider. It provides high-quality services and reasonable pricing plans. You will find the comprehensive InMotion Hosting WordPress tutorials useful.  

You can host your WordPress site using GoDaddy, another web hosting provider. It provides a free domain name if you buy an annual managed WordPress hosting plan.

Onboarding web designers

Hosting, themes, and plugins make up much of your cost to make a review website in this approach. You need web designers. Web designers have less work in WordPress website development projects. That’s because WordPress themes take care of a lot of the design work.

You need to hire web developers only if you have significant customization requirements for WordPress themes or plugins. Onboard developers with PHP and MySQL skills in that case.

Review website development with custom-coding

While using a CMS like WordPress can help you in launching your website quickly, sometimes this may not be enough. You might need to add customized features, and in such cases, custom development is a better option. I will now explain the approach to developing a review website using custom coding.

A high-level overview of the development

At a high level, the following are what you should do:

  1. Assemble a skilled and experienced team to develop a review website.
  2. Obtain a ’Platform as a Service‘ (PaaS) account from a PaaS provider. This expedites development.
  3. Design and develop the website using the appropriate tools on the PaaS platform.
  4. Integrate ’Application Programming Interfaces‘ (APIs) for addressing core review website functions.

Proactive project management is needed. There are several modern project management methodologies. I had earlier described them in “Top 7 project management methodologies”.

While you can review this guide and choose the methodology that best suits you, I recommend the Agile methodology. It‘s suitable for website development, which is typically an iterative development. You can consult our guide “How to build an Agile development team”.

Building your development team

You need the following skills in the team:

  • Business analysts;
  • Web designers with HTML and CSS skills;
  • Web developers with Java experience;
  • Testers;
  • A project manager (PM).

It‘s preferred that you onboard a co-located team. However, that may not be possible always. If you need to work with a remote team, then ensure that the PM is experienced in managing a remote team. Our guide “10 essential tips to managing remote employees” can help.

Obtain a Google App Engine PaaS account

PaaS providers can significantly expedite the development process. Cloud computing has provided us with several computing models, and PaaS is one of them. In this model, PaaS providers manage multiple aspects.

This includes the cloud infrastructure, networking, middleware, operating system (OS), and runtime. Developers bring their code and data. For start-ups, this reduces the upfront investment in infrastructure.

I recommend you use Google App Engine, which is Google’s PaaS platform. App Engine has all key PaaS features. It supports popular programming languages like Java, PHP, etc.

This is a fully managed environment where the provider monitors and provides diagnostic support. Scaling, security, etc. are its’ other advantages.

Java, a powerful and proven language can be a good option for your review website. On Google App Engine, you can use their Java runtime environment. Google App Engine offers both standard and flexible Java environments. View their offering here.

Depending on your website requirements and design, you will need to select the appropriate database solution. Google App Engine offers both relational and NoSQL databases. Review their database offerings here.

Le développement de sites Web est un processus itératif. Les sites Web sont des « systèmes d’engagement » (SoE). Ils nécessitent des changements fréquents. Le processus de gestion des versions doit suivre ce rythme. La gestion de la construction, le déploiement du code et l’exécution des tests nécessitent une automatisation. Un processus DevOps robuste est requis. Google a sa solution DevOps, et vous pouvez la consulter ici.

See the full Google App Engine ici documentation. Google App Engine with a free test period. Contact your sales team for your detailed pricing plan. With this platform, you can design and develop the user interface of your website.

Now, I will explain how you can tackle the main functions.

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Use Google’s “My Business” API for a review website

Google offers the “My Business” API. With this API, you can incorporate review data processing into the website. The API supports the following functions:

  • The website can list all revisions recorded for a business/product/service.
  • It is possible to display specific reviews on the website.
  • Companies can answer specific review comments.
  • A business can delete a response to a review comment.

The API is available in both HTTP and Java. Puede to review the API documentation here.

Use BrightLocal’s API to review and certify online

In some cases, you may want to pull data from existing review websites and display it on your website. BrightLocal API allows you to get online responses and qualification donations from sites on Google, Yelp, Facebook, etc.

The API can monitor reviews on more than 30 leading websites. You can get review counts and star ratings. The BrightLocal API also contains additional comments on the review, the name of the reviewers, the review label, etc.

You can access their API reference documents here. They publish their pricing plans on their website. You will need to contact them if you have additional questions about their prices. Please note that you must purchase their SEO Pro service to gain access to their APIs.

Key considerations when building a review website from scratch

Keep the following considerations in mind when creating a review website:

  • You need to offer a great user experience.
  • Design technical solutions considering non-functional requirements (NFR) such as scalability, performance, maintainability, security, etc.
  • Use modern development frameworks and tools to speed development and testing.
  • Implement a comprehensive code review process.

El enfoque of the management of projects.

This is a complex development project that requires a structured approach. The ‘Scrum’ technique, a part of the broader body of Agile methodology, is the way to go. This supports iterative development. The iterations in this technique are called ‘Sprints’.

A ‘Scrum team’ is led by the ‘Scrum master’, that is, the PM. It is a multifunctional team, that is, made up of designers, developers, evaluators and business analysts. The ‘product owner’ documents the requirements or features in a document called the ‘Product Request’. A ‘Sprint Planning Meeting’ is held to include features in the sprints.

The input to this process is the estimate made by the team. The project stakeholders indicate the priority of the features, which forms the other input. The first iteration focuses on building the ‘Minimum Valuable Product’ (MVP), that is, the first version launched on the market.

Based on market feedback, there could be a review of the plans for the other sprints.

There is a ‘daily stand-up meeting’, that is, a status meeting. The scrum master uses it to know the status of the project and solve problems. The sprint is successful when the features work according to the specifications and the project stakeholders approve it in a ‘sprint review meeting’.

The team conducts a ‘retrospective sprint meeting’, that is, a lessons learned exercise. Read our guide “How to Create a Scrum Development Team” for more details.

Cost of creating a review website using the custom development approach

I explained how to obtain the prix planes for Google App Engine and the API. You must separately estimate your development labor cost. Your characteristics will promote that, in addition, labor rates influence it.

If you need to hire a development partner to create your own successful review website, check out our guide “How to find the best software development company?” ” to know how to choose one.

If you are still looking for experienced software developers for your development project, DevTeam.Space can help you through its community of expert software developers in the field. Write us the initial specifications of your project and one of our managers will contact you for more details.

FAQ on how to create a review website

How do I create a review website like the TripAdvisor site?

To create a review website, you’ll need to create a project specification plan so you can onboard developers. Find the right developers and then set up the infrastructure and communication channels. Summarize the tasks to be completed and the required deadlines. Read this article for more details.

How do review sites make money?

The main source of income for such sites is advertising.

What are the most popular examples of review sites?

TripAdvisor, Clutch, and Yelp are just a few examples.

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