How to create a newsletter in wordpress

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How to Run a Free WordPress Newsletter (and the Plugins to Help You Do It)

Illustration de Mary DelaneyPlugins

fa33964c6065acf9d0348d177213ec83 fa33964c6065acf9d0348d177213ec83Raelene Morey

October 22, 2019 April 1, 2022 12 min read

  • Electronic Correo for WordPress

It seems like everyone and their dog has an email newsletter these days. If you go back and check the last 10 sites you visited, I bet at least half of them have a newsletter.

Is that a bad thing? No way ! While all the signup forms and popups you find online can be overwhelming, there are several reasons why so many sites want your email. 

Having a newsletter can help increase your brand awareness, foster deeper relationships with your followers, and even generate sales. And the best part is that creating and sending a newsletter doesn’t have to be difficult or expensive. In fact, you can run a free newsletter quite easily.

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En esta guía, quiero mostrarte cómo. Echaremos un vistazo a mis selecciones for los mejores complementos de boletines for WordPress. Pero no solo estamos hablando de complementos de WordPress : vamos a cubrir todos los complementos y herramientas que necesita para ejecutar un boletín de noticias de WordPress complètement gratuit.

Al final de la publicación, estará equipado con todo lo que necesita para ejecutar un boletín gratuito de WordPress, que incluye:

  • Cómo crear contenido para su boletín de noticias de WordPress;
  • 4 complementos de suscripción gratuitos para capturar correos electrónicos de suscriptores;
  • Cómo configurar MailPoet (el mejor complemento de boletines de WordPress); y
  • 2 complementos SMTP gratuitos para enviar correo electrónico de WordPress de manera confiable y segura.

Nota: antes de sumergirse en esta publicación, le recomendamos que lea la Guía definitiva: cree y envíe boletines con el mejor complemento de correo electrónico para WordPress . Está repleto de todo lo que necesita saber sobre los boletines.

Cómo crear contenido para tu newsletter de WordPress

Con tantos sitios compitiendo por los correos electrónicos de su audiencia, la mejor manera de diferenciar su boletín es entregando contenido valioso y sorprendente .

¡Es posible que ya tenga algo que quiera compartir con sus suscriptores de correo electrónico o que no tenga ni idea de lo que quiere enviar! Y eso está bien, estás empezando. Lo importante es que comprenda el impacto que tendrá tener un boletín informativo en su negocio.

Entonces, echemos un vistazo a 3 enfoques diferentes para el contenido de correo electrónico que podría enviar a sus suscriptores.

Para obtener más información sobre la creación de contenido para boletines, lea los 5 mejores consejos para ahorrar tiempo al crear contenido para boletines por correo electrónico .

1. Crear contenido original

If you want email to be the focus of your marketing strategy, it’s worth investing time and energy in writing original content for your newsletter. This approach will involve some planning, including deciding how often you want to send and send, creating a content calendar, but most importantly, working out what you want to share in each newsletter.

For small businesses, freelancers, and bloggers, you might share content that’s related to the work you do, such as:

  • Advice or tips
  • Short opinion pieces
  • Short essays
  • Case studies
  • Lists and links to helpful resources

You could even ask subscribers to send in their questions and you could pick one to answer in your next newsletter. The important thing is that you share valuable content with your email subscribers. After all, they’ve subscribed because they are interested in what you have to say!

If you get writer’s block and are stuck for content ideas, think about the challenges you’ve tackled this week and what you’ve learned. Is there an important lesson you’ve learned or a helpful resource you’ve come across that might help others?

Writing original content doesn’t have to be time-intensive. An hour or two a week is all you need, maybe longer when you’re starting out. Over time, you’ll get quicker as you send more newsletters and develop a routine. Think of it like writing a blog post or scheduling posts for social media.

When creating original content, don’t forget to consider your brand voice and tone—basically, your brand’s personality. For more, check out Why UX Writing Is a Thing Now.

Let’s take a look at an example of original content in a newsletter done well.

I’m a big fan of Kindred Word’s simple newsletter, which offers brief writing advice. Every time I open the newsletter, I know I’m in for some inspiring words.

Kindred Word E-Newsletter Example. Exemple de newsletter par e-mail Kindred Word.

Similarly, Austin Kleon’s weekly “10 things I thought worth sharing” newsletter is packed with creative links to get lost in.

Ejemplo de boletín electrónico de Austin Kleon. Example of Austin Kleon's email newsletter.

2. Creating a digest of existing content

If you regularly publish blog posts, a tried and true approach is to send a digest of your latest post (and even older ones from your archive).

Many sites use this approach with great success. The main advantage is that you can repurpose content you’ve already published and use it to drive traffic to your site. 

For users who don’t have the time to visit your blog regularly, getting a newsletter with all your new posts not only saves them time but helps keep your brand front of mind. Kind of like a friendly, “Hey! Remember me? Here are some posts you might like to read.”

For example, Kinsta sends out a weekly newsletter with links to latest blog posts published on their blog along with other useful links:

Ejemplo de boletín electrónico de Kinsta. Example of Kinsta's email newsletter.

3. Curating other people’s content

If you don’t have a blog and don’t have the time to write original content, why not share other people’s content? While this might sound like stealing, I can assure you it’s not. You might be surprised to discover many newsletters curate links to relevant content from around the web.

One of the many benefits of this approach is that it can help position you as an authority in your niche. While you may not be sharing your own original content, it shows you’ve got your finger on the pulse. Plus, it delivers value for time-poor subscribers who don’t have time to search for the links themselves and prefer to have them delivered in a timely newsletter format.

One of my favorite examples of this type of newsletter is NextDraft. Dave Pell, self-proclaimed “Managing Editor of the internet” reads about 75 news sites every day and picks the top 10 most fascinating stories, which he then shares in his daily newsletter.

3 free opt-in and newsletter subscription plugins for capturing subscriber emails

Building an email list can be difficult—especially when people don’t know your list exists! That’s why you need an opt-in form on your site. Newsletter subscription forms allow you to advertise the fact you have a newsletter and collect emails from your site visitors.

There are several types of opt-ins: pop-ups, slide-ins, bars, sidebars, and in-post opt-ins. No matter which type you use, the basic premise is simple: users can enter their email and sign up to join your list.

With the right opt-in plugin, you can create better converting opt-in forms for list building that grow your list faster. In fact, the average conversion rate for email opt-ins is 1.95%, according to Sumo. Not bad for a tool that works passively in the background collecting emails for you.

Here are three free WordPress plugins we’ve tested at MailPoet and recommend you check out.

1. Holler Box

Complemento de suscripción de Holler Box. Holler Box opt-in plugin.

Holler Box is a super simple freemium plugin that lets you add pop-ups and banners to your WordPress site. It’s lightweight and user-friendly, unlike other complex opt-in tools.

The free version comes with just enough features that you won’t need to upgrade unless you need to do some heavy-duty promotion on your site.

Features include:

  • Unlimited pop-ups.
  • Choose between notification box, pop-up or faux chat.
  • Choose between subtle notification bubble or lightbox popup.
  • Exit intent pop-ups.
  • Supports MailPoet, Mailchimp, ConvertKit, Drip, Active Campaign, or a custom form.
  • Limit to certain pages.
  • Time delay and scroll triggers.
  • Show to logged in/out and new or returning visitors.
  • Use shortcodes and WordPress content in your popups.
  • Conversion rate analytics.
  • Add forms and shortcodes to your popups.
  • Supports Ninja Forms, Gravity Forms, WPForms, and Contact Form 7.
  • eCommerce buy buttons.

You can read our full review of Holler Box here.

2. Hustle

Complemento de suscripción de Hustle. Hustle opt-in plugin.

With 80,000+ active installations, Hustle is an email opt-in plugin that has quickly gained a following and hundreds of 5-star reviews on WordPress.org. It’s easy to see why—it’s simple to get started creating eye-catching opt-in for your site, and then track and measure your results as visitors start filling out your form.

Hustle offers more advanced customizations than Holler Box, though it only lets you create pop-ups, slide-ins and in-line opt-ins. A user-friendly (and well-designed, I might add) wizard guides you through setup.

Features include:

  • Target visitors with a range of behaviors and conditions, including time-on-page, on-click, scroll, location, position, page, post, login, category, tag, referral link, and device type.
  • Target visitors with smart exit intent.
  • Integrates with popular email service providers, including AWeber, Mailchimp, ActiveCampaign, ConvertKit, SendinBlue and SendGrid.
  • Display social icons on your site and customize using floating social, widgets, and shortcodes.
  • Detailed analytics, including stats on how many times opt-in forms are displayed and submitted, as well as conversion rates.

3. Icegram

Complemento de suscripción de Icegram. Icegram opt-in plugin.

Icegram is another popular WordPress optin plugin and it has a ton of features. It’s a great option if you want to add more than just pop-ups to your site, including header and footer bars, toast notifications, and slide-ins.

Features include:

  • A collection of customizable and responsive theme designs
  • Integrates with popular email marketing services including MailChimp, Constant Contact, AWeber, Campaign Monitor, GetResponse, and InfusionSoft.
  • Unique headline generator that creates engaging headlines, giving your copywriting a head start.
  • Time and sequence different messages
  • Multiple display positions – top, middle, bottom, left, right, center
  • Choose where and when to show your campaigns and optin forms: on specific pages, categories or posts, to certain users, on specific schedule, via shortcode, and more.
  • View conversion and impression analytics or your campaigns and messages using a free add-on.
  • Customize with HTML, CSS, JavaScript, and an extensive JavaScript API.

How to set up MailPoet (the best WordPress newsletter plugin)

Complemento de suscripción de MailPoet. MailPoet opt-in plugin.

MailPoet is the most popular email newsletter plugin for WordPress. More than 500,000 websites use MailPoet to send email newsletters. Our Starter plan is free for up to 1,000 subscribers, and the best part is that you get full access to the MailPoet Sending Service.

Use MailPoet from the comfort of your WordPress dashboard. Quickly add content and images directly from your media library. Forget uploading files to third-party services—with MailPoet you can create content, drag and drop images, and include WordPress content in your newsletters.

It’s also worth mentioning that MailPoet lets you embed opt-in forms, which you can add anywhere on your site as a subscription widget, via shortcode, or via PHP.

Features including:

  • Growing collection of beautiful, responsive newsletter templates.
  • User-friendly drag-and-drop email editor.
  • Manage subscribers and subscriber lists in WordPress.
  • Send automated welcome emails, abandoned cart, post notification emails, and other autoresponders.
  • Integration with WooCommerce.
  • Segmentation.
  • Advanced analytics so you can track, measure and improve future newsletters, as well as Google Analytics integration (paid plans only).
  • Advanced delivery infrastructure built for WordPress (the MailPoet Sending Service which is available for in the free plan).
  • Automatic blog post notification emails.
  • Easy to use signup form builder with a variety of different form types, including pop-up, slide-in, fixed bar, below posts/pages, and widgets.
  • Double opt-ins and GDPR compliant.

Let’s take a brief look at how to set up and send your first newsletter with MailPoet.

Step 1: Install and activate MailPoet

In the WordPress dashboard, go to Plugins > Add New and search for “MailPoet.” It will be returned as the first result. Click “Install” and then “Activate.”

Buscando MailPoet en el repositorio de complementos de WordPress. Searching for MailPoet in WordPress plugin repository.

Step 2: Set up MailPoet

You’ll see MailPoet has been added to the admin sidebar. Click it and you’ll be taken through the setup wizard. Fill out your details and click next through each of the 3 screens.

Asistente de configuración de MailPoet MailPoet setup wizard

Step 3: Sign up to a MailPoet Starter plan for free (optional)

This step isn’t essential but I highly recommend it! You’ll see a notification inviting you to sign up to a MailPoet Starter plan, which is free up to 1,000 subscribers and can send 5,000 emails per month.

With a Starter plan, your email will be automatically routed through the MailPoet Sending Service, MailPoet’s secure and reliable email delivery servers. This means you won’t have to worry about your emails failing or having to set up SMTP as your email delivery will be taken care of for you.

If you need space for more than 1,000 subscribers, want to send more than 5,000 emails per month, or need access to advanced functionality, you can sign up to our Business plan.

Step 4: Create your newsletter

To create your first newsletter, go to MailPoet > Emails and click “+New Email”

Screenshot-2020-12-10-at-12 Screenshot-2020-12-10-at-12

On the next screen, you’ll be prompted to select the type of email you want to create.

Opciones de correo electrónico de MailPoet MailPoet email options

Then you’ll be prompted to select an email template. You’ll notice on the tabs above that “Newsletters” is already selected.

Plantillas de boletines en MailPoet Newsletter templates in MailPoet

Step 5: Design your WordPress newsletter and add your content

Next is the fun part: adding your content to your newsletter. The MailPoet email designer makes it really easy to add text, swap images, and customize the template to match your branding and WordPress themes.

The best thing to do is experiment. The email builder is user-friendly and you’ll quickly get the hang of how to use it with your email templates!

Newsletter editor in MailPoet Newsletter editor in MailPoet

When you’re happy with how your email looks, click “Next” to continue.

Step 6: Send your newsletter!

Last but not least, there are some final details you need to fill out. This includes double-checking your subject line, choosing the list you want to send to, and setting your sender and reply-to details.

You can choose to schedule your newsletter to send at a specific time or simply click “Send” to send immediately.

Final steps in MailPoet email editor Final steps in MailPoet email editor

And that’s it! Your newsletter is on its way to your email subscribers’ inboxes.

If you have any questions about creating and sending your newsletter, be sure to use chat in the bottom-right corner of the WordPress dashboard. MailPoet’s friendly support team will be happy to answer any questions or concerns you have.

2 free SMTP plugins for reliably and securely sending WordPress email

When sending emails from your WordPress site, you may have noticed issues with messages landing in spam folders. It’s an all-too-common (not to mention frustrating) problem that can usually be traced back to WordPress sending via PHP mail.

This is where setting up an SMTP plugin can help. An SMTP plugin can help you configure and send all your outgoing WordPress emails via an SMTP (Simple Mail Transfer Protocol) server, completely bypassing PHP mail.

Note that MailPoet does send emails if you sign up to the free Starter plan so you don’t need to install an additional plugin.

Here are two free WordPress plugins we’ve tested and recommend.

Note: Don’t forget to read Top 3 SMTP Plugins for WordPress Compared (and How to Fix Emails Not Sending).

For more on fixing email delivery issues, check out WordPress Emails Going to Spam? Here Are 13 Ways to Improve Newsletter Delivery.

1. WP Mail SMTP

WP Mail SMTP plugin. WP Mail SMTP plugin.

With 1+ million active installations and a 4.5-star rating, WP Mail SMTP is the most popular free SMTP plugin for WordPress. What’s great about this plugin is its user-friendly setup and reliability.

To get started with WP Mail SMTP, all you need to do is install and activate the plugin, and then choose an SMTP service provider. SendInBlue is recommended (and free for up to 300 emails per day). Then you’ll be asked to enter an API for your chosen service. And that’s it—SMTP is installed on your WordPress site.

Features include:

  • Integrates with SendInBlue, MailGun, SendGrid, and Google (Gmail).
  • Set “from” email and “from” name.
  • Send test emails in HTML or plain text format.

2. Easy WP SMTP

Plug-in WP SMTP facile. Plug-in WP SMTP facile.

Easy WP SMTP offers no-frills SMTP configuration for your WordPress website. The simple settings page has all the options needed to connect to an SMTP provider.

You’ll need to find and sign up for an account with a third-party SMTP provider before using Easy WP SMTP since it doesn’t offer integrations with popular providers. It’s not complicated—you just need your SMTP host server, port number, and username and password—but it does mean taking extra steps to connect compared to WP Mail SMTP.

Features include:

  • Basic SMTP configuration options.
  • Set “from” email, “from” name, and reply-to address.
  • Debug log.
  • Send test emails.

Putting it all together

Now that you’ve got all the free plugins you need to get your newsletter up and running, here are some more tips.

  • There’s no “undo” button once you hit send to all your subscribers, so don’t forget to test your newsletter before sending it! That means previewing what it looks like on desktop and mobile. For more, check out our complete guide: 20 Best Tools for Testing Emails.
  • Creating and maintaining a regular sending schedule will ensure your subscribers know when to expect newsletters from you. We recommend experimenting with your sending times while monitoring your open rates to determine the sweet spot for your email list. For more, What’s the Best Day to Send Emails?
  • After you’ve sent your first email newsletter, start monitoring your analytics and stats. Warning: checking stats can be addictive! For more, How to Improve Your Email Open Rates.
  • Need some newsletter inspiration? You might like to sign up for some of our favorite newsletters: 11 of the Best Email Newsletters to Inspire Your Own
  • Need help with your email marketing? Check out Marketing Strategy for Busy People and 10 Excellent Free and Premium WordPress Email Marketing Plugins (2019).
  • If you find that your emails aren’t being sent, review How to Fix WordPress Not Sending Email Issues and WordPress Emails Going to Spam? Here Are 13 Ways to Improve Newsletter Delivery
  • Some users like to log the emails that WordPress sends. Not that for services like MailPoet, it’s not necessary because emails are being delivered by a dedicated email delivery service.

Wrapping up

Running a WordPress newsletter doesn’t have to be expensive. As we have seen in this article, you can do it completely for free! All you need is a vision for your newsletter, the right plugins, and the motivation to want to share valuable content with your subscribers.

WordPress newsletters are great tools for building awareness of your brand, nurturing connections with your subscribers, and keeping subscribers coming back to your site.

If you have any questions about the plugins mentioned in this article or about running a free newsletter, let us know in the comments below!

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Comment créer une newsletter par e-mail dans WordPress

Comment créer une newsletter par e-mail dans WordPress (2022)

de Oussama Tahir le 15 février 2022

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comment-créer-une-newsletter-email-dans-wordpress

Do you want to create an email newsletter in WordPress?

If you’ve got an email list, don’t sit on it! You could be skyrocketing your sales by engaging your leads and inviting them back to your website through email marketing.

In this tutorial, we’ll show you exactly how to create an email newsletter so you can start growing your business online.

En este articulo

  • Paso 1: instalar y configurar el complemento del boletín
  • Paso 2: Crear un boletín
  • Paso 3: Seguimiento de las estadísticas de correo electrónico
  • WP Mail SMTP para seguimiento de correo electrónico

Why Do You Need a Newsletter?

Newsletters play an important role as a lead nurturing strategy. If you’re making all that effort into producing value-driven content on your site, it deserves to be read by your subscribers. Newsletters make sure that the right audience is finding your posts through email.

So if you want to ensure that your blog and site content is drawing recurring traffic, don’t ignore sending newsletters to your subscribers.

How Do You Create a Successful Newsletter?

Asking yourself how do I make my newsletter stand out? There are countless email marketing guides out there that have tons of great details on how to make a successful newsletter.

WPForms is the best WordPress Form Builder plugin. Get it for free!

Getting people to subscribe to your newsletter is just the beginning. You’ll want to do a little planning before you make your first successful newsletter.

Here are a few basic tips to get you started:

  • Define Your Audience — Ask yourself who your target audience is and what their needs are. If you don’t know yet, consider creating a survey form to find out.
  • Set Your Goals — Do you simply want more traffic? To engage readers? Are you gearing up for a seasonal sale? Once you decide what you want to get out of your email campaigns, you’ll be able to decide on what kind of content to create and send.
  • Choose the Frequency — Marketing emails can be annoying if sent too often. Decide how often you’ll be emailing your list, be it weekly, monthly, quarterly, etc.
  • Gather Your Best Content — You don’t have to start from scratch with your newsletter. Make a list of your most helpful content from your site and build an editorial calendar around those posts to win over readers with your great advice.
  • Use Emojis in Subject Lines — If it matches your tone, try using emojis in your subject lines. Subject lines heavily impact your open rate, so give them a lot of love and research.
  • Write with Care — Regardless of if your email recipients are new leads or existing customers, your newsletter needs to be a well-crafted piece of content. Check for typos and use a conversational tone.
  • Use Calls to Action — Make sure your emails include Calls to Action. Meaning, ask the reader to do something such as clicking a link or button that says ‘Click here to get more details. CTAs are how you’ll convert readers into customers and bring them back to your website.

So now that you’ve got an idea of how to create a successful newsletter, let’s dive into our tutorial on how to create an email newsletter.

How to Create an Email Newsletter (Step by Step)

There are a bunch of different newsletter plugins available for WordPress. For this tutorial, we’ll use The Newsletter Plugin, which is one of the most popular ways to create a newsletter for small businesses and bloggers in WordPress.

Step 1: Install and Setup Newsletter Plugin

On your WordPress dashboard, click on Plugins » Add New. Then type in “newsletter plugin” within the search field. You can choose any newsletter plugin of your choice, but we’re going to install Newsletter as shown below.

Installer le plug-in de newsletter

After the plugin has installed, the Install Now button will change to Activate. Press it to activate the plugin, which will then take you to the Newsletter setup wizard. You can also manually launch the setup by clicking on Newsletter » Welcome.

Then, click on Next to start the setup.

Configuration de la newsletter

The first thing you’ll need to do is provide your sender name and email address. We’ve used an email address at a subdomain, but you can use your standard email address here. Click Next  when you’ve entered the sender information.

Expéditeur de la newsletter

On the next screen, you can  use the toggle switches to choose what you’d like to include your subscription form (besides the email address). Press Next when you’re done.

configuration du formulaire d'inscription à la newsletter

Newsletter will now automatically create a subscription page on your site, containing a form with the fields you chose in the above step. Forms created with The Newsletter Plugin are extremely basic and customizing them isn’t as easy as it is with some form builders.

If you’d like more customization options when editing your forms, WPForms is a much better solution. In fact, you can integrate WPForms with The Newsletter Plugin if you upgrade the latter to the premium.

In the next step, you can perform some tests to make sure emails are sending properly from your site. Provide  test email address and click on Send a test message.

You’ll get a browser prompt confirming message delivery. Press Next to continue.

Note: It might take a few minutes for the test email to arrive in your inbox.

E-mail de test de la newsletter

When you’ve received the email, it’s time to start creating your newsletter.

Step 2: Create a Newsletter

Now, click on Newsletter » Dashboard. From this screen, hover your mouse over the Newsletters tab and press Create newsletter.

Créer un bulletin

Now, you’ll see different newsletter templates. Pick one that matches your newsletter goals the best. We’re going to use the Last news from your blog template.

Modèles de newsletter

On the next screen, you can edit your actual newsletter using an easy drag and drop interface. You can write the email subject and add elements like social icons, recent blog posts, call to actions, images, and a lot more by placing blocks within the editor.

When your newsletter looks the way you want it to, click on Next on the bottom right of the screen.

Personnaliser la newsletter

On this screen, you can use sending options to choose the email list (if you have multiple) you want to send the newsletter to and also traget your subscribers based on gender. The Advanced provides some additional options like choosing whether you want to track email opens and clicks and change sender email or name.

When you’ve reviewed the settings, click on Send Now if you want to immediatley send the newsletter. You can also press the Schedule button if you want to send it at a later time.Envoyer la newsletter

When the newsletter has been sent, the status will read Sent.

Newsletter envoyée

Next, we’ll see how to view the open and clickthrough rate of your newsletter.

Step 3: Track Email Statistics

Go to Newsletter » Dashboard and under the Newsletter section, click on the bar chart icon next to the newsletter whose statistics you want to see.

Icône de graphique à barres de newsletter

On this screen, you’ll find data for:

  • Reach: The number of people who received the newsletter
  • Opens: The ratio of recipients that opened your newsletter
  • Clicks: The ratio of recipients that clicked your newsletter.

Suivi de la newsletter

With this data, you can monitor how well different newsletters with different subject lines are actually performing. This is great for experimenting with and improving your subject lines for better open and clickthrough rates.

While The Newsletter Plugin is great for tracking your newsletter emails, it can’t track other types of emails (such as order emails) that you’re sending from your WordPress site.

If you want to track your emails across all sources on your WordPress site, see the steps below to learn how.

WP Mail SMTP for Email Tracking

WP Mail SMTP pour le suivi des e-mails

WP Mail SMTP is an email plugin that fixes your WordPress email deliverability issues. Even better, the Pro version allows you to keep a log of all of your outgoing WordPress emails (including newsletters), and it also tracks opens and clicks for all emails.

So if you want to track emails across all of your WordPress plugins and view statistics in a single dashboard, WP Mail SMTP is the best solution.

Install WP Mail SMTP

To get email tracking with WP Mail SMTP,  your first need a WP Mail SMTP Pro license or higher. This is because the email tracking feature is not supported on lower level plans.

WP Corréo SMTP

When you’ve purchased the plan, go ahead and install WP Mail SMTP on your site. If you need help setting it up, see these instructions for installing WP Mail SMTP.

When you’ve installed WP Mail SMTP and activated it on your site, you’ll be taken to the setup wizard. For help with configuring the plugin, please see this doc on how to use WP Mail SMTP setup wizard. It will help you connect your site to a mailer like SendLayer.

When WP Mail SMTP is successfully installed and configured on your site, move to the next step.

Enable Email Logging, Open Tracking, & Click Tracking

Once you’ve installed WP Mail SMTP on your site, you can enable email tracking to monitor clicks and opens for every email newsletter you’ve sent to your subscribers.

To enable email tracking, go to WP Mail SMTP » Settings.

Configuration SMTP de correo WP

Then click on the Email Log tab on the navigation menu under the WP Mail SMTP logo.

Configuration de l'enregistrement du courrier électronique SMTP

On this screen, click on Enable Log to expand the list of tracking options.

Habiliter le registre de WP Mail

Now scroll down and make sure both these settings are enabled:

  • Open Email Tracking: With this tracking feature, you can see how many times your email newsletters were opened by recipients.
  • Click Link Tracking: Enable this to see which links within your newsletters were clicked by users.

Seguimiento de correo electrónico

Click on Save Settings after enabling these features.

In order to see the open and click stats for your newsletters, click on WP Mail SMTP » Email Reports.

Informes por correo electrónico wp mail smtp

You will now see a dashboard displaying all of your emails by subject lines along with the open and click counts for each.

WP Mail SMTP Email Information

This is what makes WP Mail SMTP so special because whether you’re sending out newsletters, order confirmation emails, any other automated messages, or all of these, it can track all of your sent emails.

What’s more, you can also view additional details for each newsletter such as the recipient and whether they opened it, delivery status, number of attachments, and more.

Email statistics with WP Mail SMTP

In the next, step we’ll see how to resend emails that failed delivery.

Resend Newsletters in WordPress

Now that you’re able to track the status of each of your newsletters, you can easily find out if your newsletter failed delivery to some recipients.

In that case, WP Mail SMTP lets you resend your newsletter with a single click.

To do this, first go to WP Mail SMTP » Email Log.

email logs

Now, hover your mouse over the email you want to resend and click on View Log.

View email log

Now, click on Resend.

Button resend wp mail smtp

You will now get a prompt where you can edit the email address before confirming the resend. It’s a good idea to check the email address because a wrong email address is one of the main causes of failed newsletter deliveries.

Cuando haya revisado todo y esté satisfecho, haga clic en para volver a enviar su boletín.

Resend email

WP Mail SMTP to maintenant une deuxième entrée. If the email address is correct and you have set everything up correctly, it should instantly reach the intended recipient.

And there you have it! Now you can create WordPress email newsletters and perform click-throughs to get a better perspective on your email campaigns!

Then get more done with email automation

A sequel, if you’re interested in using correo electrónico automation, check out the new guide to creating a SendFox WordPress form.

Also, adding your email list to a popup is one of the best ways to grow it fast. Check out our post on the best WordPress popup plugins to find one that works for you.

Connectez-vous à la email list to WordPress forms now

¿Listo para build your formulario? Get started now with the easy WordPress formula builder addon. WPForms Pro includes lots of free plants and offers a 14-day return guarantee.

If this article helps you, follow Facebook and Twitter for more free WordPress tutorials and guides.

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Video How to create a newsletter in wordpress

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