How to add seo keywords in wordpress

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Cómo agregar palabras clave de SEO en WordPress (aumentar el CTR y las clasificaciones)

Última actualización 10 de mayo de 2022 porkato nkhoma

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¿Quieres saber cómo agregar palabras clave SEO en WordPress?

Las palabras clave de SEO son fundamentales para cualquier campaña de SEO, ya que ayudan a que su contenido se clasifique más alto en las páginas de resultados de los motores de búsqueda. También son un elemento importante que ayuda a aumentar su tasa de clics (CTR), especialmente si usa palabras clave que cumplen con la intención de búsqueda .

¿Qué son las palabras clave SEO?

Las palabras clave de SEO son palabras y frases para las que desea que su contenido se clasifique en los resultados de búsqueda. Son un elemento crucial de su estrategia de SEO, ya que ayudan a dirigir la creación de contenido. Esto se debe a que cada pieza de contenido que publica debe estar dirigida a una palabra clave en particular que le interese a su público objetivo.

Para encontrar las palabras clave de SEO adecuadas para su marca, debe realizar una investigación de palabras clave. Esta es la práctica de utilizar herramientas para descubrir las frases y palabras que más utiliza su público objetivo cuando buscan un producto, solución o tema en su nicho.

Luego, cuando presenta estas palabras clave de SEO en su contenido, los motores de búsqueda saben que su contenido es relevante para una consulta de búsqueda realizada. Como resultado, lo servirán a los usuarios. 

Cómo agregar palabras clave de SEO en WordPress: la manera fácil

Una vez que haya realizado su investigación de palabras clave y haya descubierto las que debe usar en cada publicación, también debe saber cómo usarlas en su contenido estratégicamente.

Nota : Agregar estratégicamente palabras clave de SEO en WordPress es mucho más fácil si tiene un complemento de SEO como AIOSEO.

AIOSEO is a powerful tool that can help you strategically add SEO keywords in WordPress. AIOSEO is a powerful tool that can help you strategically add SEO keywords in WordPress.

AIOSEO is a powerful tool that helps you DIY many aspects of your SEO. This includes technical SEO best practices like implementing redirects, creating sitemaps, etc. It also helps with most on-page SEO, of which one element is adding SEO keywords to your posts and pages.If you haven’t downloaded SEO yet, there’s no better time than now. So go ahead and download the plugin here.

With that being said, let’s quickly look at a few tips on how and where to place your SEO keywords. 

Post Title

Your title is the first thing readers see on search engine results pages (SERPs), so it’s best to include your SEO keyword. This way, you’ll be able to prove search intent quickly, resulting in high clickthrough rates. Make sure to frontload your SEO keyword as much as possible. This ensures that it remains visible, even if your title gets truncated, particularly when viewed on smaller screens.

To add an SEO keyword in your title, scroll down to the bottom of your post or page, where you’ll find AIOSEO’s General Settings section.

Puede agregar palabras clave de SEO al título de su publicación en la sección Configuración general de AIOSEO. You can add SEO keywords to your post title in the general Settings section of AIOSEO.

Scrolling further down will lead you to a text box for editing your title. Type in your post title and make sure to include your SEO keyword.

Saber cómo agregar palabras clave SEO en WordPress implica incluirlas en el título de la publicación. Knowing how to add SEO keywords in WordPress involves including them in the post title.

To avoid having your title being cut off on SERPs, keep it within 60 characters.

Headline

The headline is the first element readers see on your page. It’s different from your SEO title in that the SEO title is what people see on SERPs, while the headline is crafted for people who are already on a page. Once search engines are on a page, it’s also one of the first elements they use to determine what the page is about. Therefore, including your SEO keywords will improve your chances of ranking for relevant search queries.

You can add your SEO keyword in your headline as you type it right at the top of the page.

Otro lugar estratégico para agregar palabras clave de SEO es el título. Another strategic place to add SEO keywords is in the headline.

Try as much as possible to frontload your keyword. This way, users and search engines quickly get what your post is about. This way your headline will be optimized.

Header Tags

Header tags are primarily used to separate sections on a web page. However, header tags are not just effective at organizing the information. You can optimize your content by including your SEO keywords in them. Search engines and readers use header tags to understand the context of your web page. Therefore, including your SEO keywords helps them quickly do so.

These can be easily added as you write your content, as with the headline.

Introduction and Conclusion

Another important place to add your SEO keyword is in the introduction of your article, preferably the first 150 words. This will help you immediately grab your readers’ attention and encourage them to continue reading. Seeing the keyword in the keyword will convince them that your content will meet their search intent. As a result, they’ll spend more time on your page, signalling to search engines that your content is valuable.

Body Copy

You should also sprinkle your SEO keywords in your body copy. Don’t overdo it, though, as this could be deemed keyword stuffing. Instead, strike the right balance, so search engines know that your content matches the user’s search query. Besides, keyword stuffing also detracts from your page’s user experience (UX).

URL

Your URL is another important place to add your SEO keywords. For one, it helps search engines know what your content is about. Secondly, because it appears right below the title on SERPs, it’s one of the first things users see. Finally, if your keyword is in the URL, it cements the fact that your content will meet their search intent.

While WordPress generates a URL for you based on your headline, you must customize it to include your keyword. This is very easy to do with a tool like AIOSEO. Simply save your draft, then head to the Post settings on the right-hand side of the screen. Scroll down until you find the Permalink setting. 

Saber cómo agregar palabras clave de SEO en WordPress incluye colocar sus palabras clave en la URL. Knowing how to add SEO keywords in WordPress includes placing your keywords in the URL.

You can then optimize your URL by removing stop words, dates, and numbers. You can also add your SEO keyword.

Meta Description

The meta description is the last element of your page or post that appears on the results snippet on SERPs. Because of this, it’s another strategic place to add your SEO keyword. Again, with AIOSEO, editing your meta description is easy. Just scroll to the bottom of your post/page to the General section of AIOSEO’s settings. You’ll find the Meta Description field just under the Post field.

La meta descripción es otro gran lugar para agregar sus palabras clave de SEO. The meta description is another great place to add your SEO keywords.

As with the other elements on your post, front-load the keyword as much as possible. 

Once you’ve filled in the Post Title, Meta Description, and URL Slug field, AIOSEO will show you a preview of what the snippet will look like on SERPs. You’ll find the snippet under the General section of your AIOSEO settings at the bottom of the page you’re editing.

AIOSEO shows you a snippet of what your meta data will look like on SERPs. AIOSEO shows you a snippet of what your meta data will look like on SERPs.

Make sure everything is correct before you publish.

Image Name and Alt Text

If you include images in your content (as you should), include your keyword in the image name and the alt text. The easiest way to add image alt text is to upload your image then fill in the Alt Text field on the Select or Upload Media page.

Add SEO keywords to your alt text. Add SEO keywords to your alt text.

You can also add alt text to your image after uploading it, especially if you’re using the block editor. Just click on the image, and the settings for that block will open up, including the Alt Text field:

Adding image alt text in the block editor is as easy as clicking on the image and editing the alt text in the field provided. Adding image alt text in the block editor is as easy as clicking on the image and editing the alt text in the field provided.

Simply fill in your alt text, and that’s it! You’ve added your SEO keyword in WordPress.

Now You Know How to Add SEO Keywords in WordPress, What Next?

Adding your SEO keywords in WordPress is not the end goal of your SEO strategy. Once your post is live, you must track your keywords. You must keep an eye on how your keywords are performing. Doing so will help you know if you’re making headway or whether you need to adjust your strategy.

An excellent way of doing this is by connecting your WordPress site to Google Analytics.

If you need an easy way to do this from right within your WordPress Dashboard, you can install a Google Analytics plugin like MonsterInsights. It’s the best Google Analytics plugin for WordPress. Among other insights, MonsterInsights will show you the keyphrases:

  • Drive the most traffic to your website
  • That aren’t performing well

If you discover keywords that are not bringing in the desired results, you can work on other ranking measures. For example, you can build more backlinks to the content or encourage more social sharing. You can also rework the content if it’s not meeting user intent.

Ready to Add SEO Keywords in WordPress? It’s Easy with AIOSEO

As you’ve seen, SEO keywords are the foundation of every SEO campaign. Placing them properly in your content is critical to increasing your chances of ranking. That’s why you need a powerful SEO tool that makes SEO keyword placement easy. You need a tool like AIOSEO. With AIOSEO, you can, besides adding SEO keywords:

  • Create sitemaps
  • Build powerful internal links
  • Create redirects
  • And much more.

So, go ahead and download AIOSEO today and supercharge your WordPress SEO.

Adding keywords for SEO

Last updated May 10, 2022

English

Secciones

While Squarespace has many built-in features that optimize your site for search engines, the words you use in your site content have a big impact on how well people can find you online. To rank well in search results, it’s important to include keywords (text) on your site that match the search terms people use to find sites like yours. Using those keywords strategically helps search engines find your site as relevant to the people looking for those search terms.

This guide offers tips for making and refining a list of keywords to highlight in your site’s content.

Tip

When creating a keyword strategy for your site, keep in mind our keyword best practices.

Tipos de palabras clave

Keywords fall into two categories:

  • Head – Shorter keywords with a larger search volume, such as photographer, shoes, and ceramics. These target a wide audience, and are usually more difficult to rank for.
  • Long-tail – These are more descriptive, multi-word search terms, like engagement photography nyc, red women’s shoes, and glazed ceramic vases. These target more specific search queries, and may be easier to rank for.

Paso 1 – Lluvia de ideas sobre una lista

To start, create a list of keywords people might be searching for to find sites like yours. Don’t hold back at this stage; you’ll refine the list in the next step.

Here are some things to consider:

  • Target audience – Think about the type of person you want to attract to your site. What do they want? What problems do they have? It might help to ask other people, like friends or coworkers, what they’d enter in search engines if looking for your content or services.
  • Your product – List each of your products or services, and add multiple words that describe it. Even if you don’t sell items, your product is whatever someone receives by visiting your site, like information about parrots.
  • Your brand – List words that describe what your site and brand is about, like your company name, your industry, and your specialties.
  • Competitors – Take a look at your competitors’ websites. What words do they use? What words do they avoid? What words do you search for when looking for their sites?
  • Synonyms – Think of different ways of saying any of the keywords on your list. For example, 4th of July, Fourth of July, July 4th, July 4, and July Fourth are all different keywords.
  • Related words – Type the words you’ve come up with in Google, and review the related searches it suggests. Add these to the list if they relate to your site.

If your site is already established, use these built-in tools to find the keywords your visitors already use:

  • Visit your Search Keywords panel to find which keywords are already driving traffic to your site.
  • Visit Site Search Keywords Analytics to find what visitors are searching for on your site.

Paso 2 – Refinar la lista

Use the list that you created in Step 1 to figure out which keywords to prioritize. Usually, you’re looking for keywords that are:

  • Broad enough that people will search for them.
  • Specific enough that you could potentially rank in the first page of search results.
  • Relevant to your site and can be used to create valuable content and a great visitor experience.

Here are some things to keep in mind:

  • Difficulty – A keyword’s “difficulty” is a combination of how broad it is, how often people search for it, and how many other websites are trying to rank for it. While you may want to try for a couple of difficult keywords, it’s smart to mix in keywords that are easier to rank for as well. A good place to start is the Google Ads Keyword Planner.
  • Relevance – Avoid keywords that don’t relate to your site or have very low search volume.
  • Current keywords – If your site is already established, you may want to keep keywords that are already performing well. You can find these in the Search Keywords panel.
  • Your company name – If your company doesn’t rank well when you search for it by name, you may need to make that keyword a priority.

Tip

If you aren’t sure how many keywords to focus on, start with a list of three head and seven long-tail keywords.

Paso 3: agregue palabras clave a su sitio

Search engines look at where keywords appear on your site, and they prioritize some areas over others. Here are good places to add your keywords, in order of importance:

  • Site domain
  • Site title
  • URL page slugs
  • SEO title and page title
  • SEO site, page, and item descriptions
  • Headings (eg, heading 1, heading 2, heading 3)
  • Body text
  • Categories
  • Captions and titles for Image Blocks, Gallery Blocks, Gallery Pages, and gallery sections
  • File names for files and images
  • Alt text

Tip

Add keywords in a clear, natural way that makes sense to humans. “Keyword stuffing” is off-putting to visitors and may count against you in search engine results. See Keyword best practices for more help.

These areas don’t affect search engine ranking, but do help in other ways:

  • Search engine and page descriptions – Add compelling keywords to the description meta text that may appear below the site title in search results.
  • Tags – Tags help visitors navigate and find things on your site.

Paso 4 – Seguimiento de resultados

It may take time for these changes to your site to affect your search engine ranking.

  • How often search engines index your site is outside our control, but you can request an index with Google and Bing to help these search engines find your new content.
  • After the new content is indexed, it still may take a while for your ranking to change. The ranking is based on many factors, and keywords is just one part of it.

Here are some ways to see whether your keyword strategy is having an impact over time:

  • Your site’s analytics tools – Visit your site’s Search Keywords panel and other analytics panels, such as Activity Log and Traffic, to track the impact to your site traffic and search engine ranking.
  • Google Analytics – Use our integration with Google Analytics for more visitor tracking and reporting.
  • Search engine rankings – In a private or incognito browser, add your keyword to search engines like Google and Bing to see your ranking (placement in the list of results) and how it changes over time.

Your keyword strategy should be an ongoing and ever-evolving project. As time passes, continue to check your rankings, replace low-performing keywords, update your content, and track your competitors and visitor activity to ensure your site stays relevant.

Tip

Keyword strategy is just one part of SEO. Review our other tips for increasing your site’s visibility to search engines.

Creación de contenido a partir de palabras clave

If you don’t have anywhere on your site that directly relates to a keyword or phrase you want to rank for, you can use it as inspiration for adding more content.

To get started, think about the keyword, and consider:

  • What is a person searching for that phrase trying to achieve?
  • What could you provide on your site that would interest them?
  • How can you link from the new content to other areas of your site?
  • What content about this already exists on other sites, and how could you approach the topic differently or better?

Tip

One way to incorporate keywords in new content is to add a blog and focus each new post on a single topic. Blogging regularly can also help search engines see your site as active.

¿Cuándo notaré resultados?

It may take time for these changes to your site to affect your search engine ranking. Keyword optimization is a long-term, ongoing process, and ranking depends on many factors, including how visitors interact with your site.

For best results:

  • Focus on providing good content and using keywords strategically.
  • Track your keyword performance to fine-tune your strategy over time.
  • Encourage Google to index your changes by requesting an index after significant updates.
  • Be aware that it’s normal for rankings to fluctuate after making changes to your site.

El papel de la búsqueda paga

Paid search is when you create ads that appear in search results. In Google, for example, these appear at the top of search results for specific keywords, with a label to show that it’s an ad.

Although these can certainly drive traffic to your site, they don’t contribute to your site’s SEO. Even if you’re doing a paid search campaign, it’s a good idea to optimize your site so your organic ranking performs well.

Tip

If you’re interested in paid search, see if your site is eligible for a Google Ads credit.

Más ayuda

SEO strategy falls outside of the scope of Squarespace Customer Support because search engine technology frequently changes and everyone’s marketing needs are unique. Because of this, we can’t guarantee results like ranking changes or listing appearance in a search engine.

While we’re unable to provide specific SEO advice through email and live chat, there are other ways you can get more SEO help:

  • Attend an expert-led Growing your Audience webinar.
  • Get advice from the community in the Squarespace Forum.
  • For hands-on help, hire a vetted SEO expert to build your site with SEO in mind.

How to Add Keywords and Meta Descriptions in WordPress

Last updated on January 6th, 2021 by Editorial Staff | Reader DisclosureDisclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us.

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Do you want to properly add keywords and meta descriptions in WordPress?

Meta keywords and descriptions allow you to improve your website’s SEO ranking. This means more traffic, leads, and sales for your business.

In this article, we will show you how to easily add keywords and meta descriptions in WordPress.

Adding meta keywords and meta descriptions in WordPress Adding meta keywords and meta descriptions in WordPress

Why Add Keywords and Meta Descriptions in WordPress?

Keywords and descriptions allow you to tell search engines more about the content of your posts and pages.

Keywords are important words or phrases that people are likely to search to find your content. A meta description is a brief description of what your page or post is about.

It’s your meta title, description, and keywords that shows up in Google search results:

Google Search Listing Google Search Listing

Meta keywords and meta description are HTML meta tags. They form part of your website’s header code. They don’t appear on your page or post for visitors to see. However, search engines and browsers can use them.

WordPress SEO plugins make it super easy for you to add them from your WordPress admin area for each post and page on your website.

How Important are Meta Keywords and Meta Descriptions for SEO?

Like most WordPress users, you are probably wondering will adding meta keywords and meta descriptions will improve my WordPress SEO rankings.

While search engines don’t exactly share how much weight they assign to keywords or description, SEO experts always recommend adding proper meta description and keywords for on-page SEO optimization.

Meta descriptions are widely used by search engines. In Google’s search results, they appear below your content’s title, with the search term shown in bold.

An example meta description, for the All in One SEO plugin homepage An example meta description, for the All in One SEO plugin homepage

An effective meta description will encourage users to click through and read your content. And what we do know is that a good click through rate means Google will likely rank your content higher.

Now when it comes to meta keywords, most modern search engines either assign very little importance or don’t use them at all. The main exception is the Russian search engine Yandex.

Instead search engines prefer that you add your focused keywords in your title, description, and through out your content. This is why SEO plugins like AIOSEO comes with a TruSEO score that helps you optimize your content for focused keywords and keyphrases.

Our Recommendations for Meta Keywords and Meta Descriptions

We recommend adding a meta description for all the posts and pages on your site, including your homepage, category pages, and tag pages.

Note: Google customizes the description based on the search query, so it will only use your meta description some of the time. However, it’s still worth creating a meta description. It will appear for around 30% of users, and it can help your SEO.

When it comes to meta keywords, it’s up to you whether or not to use them. They will not harm your site, but they may not have much benefit either.

Having said that, let’s take a look at how to easily add keywords and meta descriptions in WordPress.

How to Add Meta Description and Keywords in WordPress (Video Tutorial)

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If you prefer the written tutorial, then please continue reading.

Installing and Activating All in One SEO for WordPress

For this tutorial, we will be using All in One SEO (AIOSEO) which is the best WordPress SEO plugin on the market. It allows you to easily optimize your entire WordPress site for better SEO and comes with comprehensive set of tools to grow your business.

First, you’ll need to install and activate the All in One SEO plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, All in One SEO will take you through a simple setup wizard. Just follow the step by step instructions to get everything set up for your site.

After completing the setup, simply click the ‘Finish Setup and Go to the Dashboard’ button.

Click the Finish Setup button to go to your dashboard Click the Finish Setup button to go to your dashboard

Enable Meta Keywords Support in All in One SEO

All in One SEO comes with built-in support for meta description and keywords. However, the meta keywords feature is turned off by default. This is because many search engines give little or no importance to keywords in their rankings.

To enable it, go to All in One SEO » Search Appearance » Advanced in your WordPress dashboard. Then, switch the meta keywords toggle from No to Yes.

Turning on the meta keywords option in All in One SEO Turning on the meta keywords option in All in One SEO

After enabling meta keywords in WordPress, you will see some additional options. You can generate a post’s keywords from its categories and/or tags. Also, you can dynamically generate keywords on your blog posts and archive pages.

It’s up to you whether you want to use these automated options or not. Regardless, you will always be able manually define keywords for each post and page.

The meta keyword options that are available in All in One SEO The meta keyword options that are available in All in One SEO

Don’t forget to click the ‘Save Changes’ button at the bottom of the page after making changes.

Adding Meta Descriptions and Meta Keywords to Your WordPress Posts and Pages

First, you need to edit a post or page where you want to add your meta keywords and meta description.

AIOSEO works on both WordPress block editor (Gutenberg) and WordPress classic editor.

Once on the content editor screen, scroll down to the ‘AIOSEO Settings’ box below the content area.

Adding a Meta Description to Your Post or Page Using AIOSEO

You will see your site’s title and an automatically generated description as the snippet. Below that, you’ll see the Meta Description field.

The automatically generated snippet in All in One SEO The automatically generated snippet in All in One SEO

Go ahead and enter a description into your Meta Description field. All in One SEO will let you know how many characters you’ve used. This is important because Google will only show 160 characters in the search results.

You’ll see that your snippet preview automatically updates as you type your meta description.

Entering your meta description in All in One SEO Entering your meta description in All in One SEO

Once you’ve finished, simply save or publish your post to save the changes to your meta description.

Using All in One SEO’s Dynamic Tags in Your Meta Descriptions

Optionally, you can add tags to your meta description. The ones that All in One SEO offers by default are Page Content and Separator, but you can add other dynamic tags as well.

For example, we’ve added the author’s name to our meta description here.

A meta description with Author First Name and Author Last Name tags at the beginning A meta description with Author First Name and Author Last Name tags at the beginning

To add a tag, simply type the # character into the meta description box. You’ll then see a dropdown menu of available tags.

Add tags to your meta description in All in One SEO Add tags to your meta description in All in One SEO

Adding Meta Keywords to Your Post or Page Using AIOSEO

To add your meta keywords, you need to click the Advanced tab for your AIOSEO settings.

Simply type in your keywords, and press Enter after each one. It’s important to only use keywords that are relevant to your content. Adding irrelevant keywords will not give you any SEO benefits.

Adding meta keywords for your post or page using All in One SEO Adding meta keywords for your post or page using All in One SEO

Tip: Meta keywords are completely separate from your Focus Keyword. You can set a Focus Keyword under the General tab. This is for All in One SEO to give you recommendations about improving your content. The Focus Keyword doesn’t automatically become a meta keyword for your post or page.

Adding Meta Keywords and Meta Description for Your Homepage

You can also add meta keywords and a meta description for your website’s homepage in WordPress. Here is how to do that using All in One SEO.

First, go to Search Appearance » Global Settings in your WordPress admin. Then, scroll down to the Home Page section.

The Homepage section in your search appearance settings for All in One SEO The Homepage section in your search appearance settings for All in One SEO

On this screen, you can easily enter a meta description and keywords, just like you would for a post or page.

All in One SEO will use your tagline as your meta description by default. You can leave that in there or you can customize it.

Entering a meta description and keywords for your homepage Entering a meta description and keywords for your homepage

You can also click on the other options to add those tags into your meta description. Alternatively, you can add different tags by typing the # character in your meta description, as described above.

Tip: It’s better to use these tags rather than manually typing your site title, tagline, or separator character. This is because your meta description will automatically be updated if you later make changes to any of those.

Be sure to click the Save Changes button at the bottom of the page after adding your meta description and keywords.

Meta keywords and description for WordPress category archives

You can also add keywords and description to your category and tag archive pages.

First, you need to visit the Articles » Categories page . Hover your mouse over the category you want to edit, then click the “Edit” link.

Editing a Category in WordPress Edit a Category in WordPress

Scroll down the category page to the AIOSEO Settings box. Here, you just need to enter a meta description for your category. Now, you can use the All in One SEO labels for this if you wish.

Aggregate a meta description for its category in All in One SEO Add a meta description for your category in All in One SEO

To add keywords, simply click on the Advanced tab as you would for any post or page.

Be sure to save your changes to your category before continuing.

Your meta description and keywords will now be used for the category page, which is the archive of posts in that category.

You can repeat the process to add meta keywords and descriptions to your blog tags and other custom taxonomy archive pages.

All in One SEO is seamlessly integrated with other popular WordPress add-ons. Esto le permite agregar palabras clave y meta description para sus product pages of WooCommerce, landing pages of SeedProd, cursos pages of MemberPress and more.

We hope this article helped you learn how to easily add keywords and meta description to your WordPress posts and pages. You may also want to check out our step-by-step guide on how to create an email newsletter to increase traffic to your website and our comparison of the best WordPress contact form plugins.

If you like this article, submit to a new YouTube channel for WordPress video tutorials. Also puede encontrarnos on Twitter and Facebook .

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