- 1 How to add keywords and meta descriptions in WordPress
- 2 8 Easy Steps to Add Keywords and Meta Descriptions in WordPress
- 2.1 Share on:
- 2.2 #1 – Sign Up For WordPress Hosting
- 2.3 #2 – Download The Free Yoast Plugin
- 2.4 #3 – Configure Your Plugin
- 2.5 #4 – How To Add Keywords And Meta Descriptions To Individual Posts
- 2.6 #5 – How To Add Keywords And Meta Descriptions To Your Website’s Pages
- 2.7 #6 – How To Add Keywords And Meta Descriptions To Your WordPress Categories
- 2.8 #7 – How To Add Keywords And Meta Descriptions To Your WordPress Homepage
- 2.9 #8 – Optimizing With Keywords Beyond The Yoast Plugin
- 2.10 Improve your website. Immediately.
- 3 How to Add SEO Keywords in WordPress (Boost CTR & Rankings)
- 4 Video How to add seo keywords in wordpress website
How to add keywords and meta descriptions in WordPress
Last Updated On Jan 6, 2021 By Editorial Team | Reader Disclosure Disclosure : Our content is endorsed by the reader. This means that if you click on some of our links, we may earn a commission. See how WPBeginner is funded, why it’s important, and how you can support us.
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Do you want to correctly add keywords and meta descriptions in WordPress?
Meta keywords and descriptions allow you to improve the SEO ranking of your website. This means more traffic, leads, and sales for your business.
Dans cet article, we will show you how to easily add keywords and meta descriptions in WordPress.
Why add keywords and meta descriptions in WordPress?
Keywords and descriptions allow you to inform search engines about the content of your posts and pages.
Las palabras clave son palabras o important frases que es probable que las personas busquen para encontrar su contenido. A meta description is a brief description of the page you are dealing with or the post.
It is your meta title, description and keywords that appear in Google search results:
The meta and description meta keywords are HTML meta tags. They are part of the header code of your website. They do not appear on your page or post for visitors to see. Sans however, search engines and browsers can use them.
WordPress SEO plugins make it easy to add them from your WordPress admin area to every post and page on your website.
What do meta keywords and meta descriptions matter for SEO?
Like most WordPress users, you are probably wondering if adding meta keywords and meta descriptions will improve my WordPress SEO ranking.
While search engines don’t share exactly how much weight they assign to keywords or description, SEO experts always recommend adding a proper meta description and keywords for on-page SEO optimization.
Meta descriptions are widely used by search engines. In Google search results, they appear below your content title, with the search term in bold.
Una meta descripción efectiva alentará a los usuarios a hacer clic y leer su contenido. Y lo que sí sabemos es que una buena tasa de clics significa que Google probablemente clasificará su contenido más alto.
Now when it comes to meta keywords, most modern search engines either assign very little importance or don’t use them at all. The main exception is the Russian search engine Yandex.
Instead search engines prefer that you add your focused keywords in your title, description, and through out your content. This is why SEO plugins like AIOSEO comes with a TruSEO score that helps you optimize your content for focused keywords and keyphrases.
Our Recommendations for Meta Keywords and Meta Descriptions
We recommend adding a meta description for all the posts and pages on your site, including your homepage, category pages, and tag pages.
Note: Google customizes the description based on the search query, so it will only use your meta description some of the time. However, it’s still worth creating a meta description. It will appear for around 30% of users, and it can help your SEO.
When it comes to meta keywords, it’s up to you whether or not to use them. They will not harm your site, but they may not have much benefit either.
Having said that, let’s take a look at how to easily add keywords and meta descriptions in WordPress.
How to Add Meta Description and Keywords in WordPress (Video Tutorial)
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If you prefer the written tutorial, then please continue reading.
Installing and Activating All in One SEO for WordPress
For this tutorial, we will be using All in One SEO (AIOSEO) which is the best WordPress SEO plugin on the market. It allows you to easily optimize your entire WordPress site for better SEO and comes with comprehensive set of tools to grow your business.
First, you’ll need to install and activate the All in One SEO plugin. For more details, see our step by step guide on how to install a WordPress plugin.
Upon activation, All in One SEO will take you through a simple setup wizard. Just follow the step by step instructions to get everything set up for your site.
After completing the setup, simply click the ‘Finish Setup and Go to the Dashboard’ button.
Enable Meta Keywords Support in All in One SEO
All in One SEO comes with built-in support for meta description and keywords. However, the meta keywords feature is turned off by default. This is because many search engines give little or no importance to keywords in their rankings.
To enable it, go to All in One SEO » Search Appearance » Advanced in your WordPress dashboard. Then, switch the meta keywords toggle from No to Yes.
After enabling meta keywords in WordPress, you will see some additional options. You can generate a post’s keywords from its categories and/or tags. Also, you can dynamically generate keywords on your blog posts and archive pages.
It’s up to you whether you want to use these automated options or not. Regardless, you will always be able manually define keywords for each post and page.
Don’t forget to click the ‘Save Changes’ button at the bottom of the page after making changes.
Adding Meta Descriptions and Meta Keywords to Your WordPress Posts and Pages
First, you need to edit a post or page where you want to add your meta keywords and meta description.
AIOSEO works on both WordPress block editor (Gutenberg) and WordPress classic editor.
Once on the content editor screen, scroll down to the ‘AIOSEO Settings’ box below the content area.
Adding a Meta Description to Your Post or Page Using AIOSEO
You will see your site’s title and an automatically generated description as the snippet. Below that, you’ll see the Meta Description field.
Go ahead and enter a description into your Meta Description field. All in One SEO will let you know how many characters you’ve used. This is important because Google will only show 160 characters in the search results.
You’ll see that your snippet preview automatically updates as you type your meta description.
Once you’ve finished, simply save or publish your post to save the changes to your meta description.
Using All in One SEO’s Dynamic Tags in Your Meta Descriptions
Optionally, you can add tags to your meta description. The ones that All in One SEO offers by default are Page Content and Separator, but you can add other dynamic tags as well.
For example, we’ve added the author’s name to our meta description here.
To add a tag, simply type the # character into the meta description box. You’ll then see a dropdown menu of available tags.
Adding Meta Keywords to Your Post or Page Using AIOSEO
To add your meta keywords, you need to click the Advanced tab for your AIOSEO settings.
Simply type in your keywords, and press Enter after each one. It’s important to only use keywords that are relevant to your content. Adding irrelevant keywords will not give you any SEO benefits.
Tip: Meta keywords are completely separate from your Focus Keyword. You can set a Focus Keyword under the General tab. This is for All in One SEO to give you recommendations about improving your content. The Focus Keyword doesn’t automatically become a meta keyword for your post or page.
Adding Meta Keywords and Meta Description for Your Homepage
You can also add meta keywords and a meta description for your website’s homepage in WordPress. Here is how to do that using All in One SEO.
First, go to Search Appearance » Global Settings in your WordPress admin. Then, scroll down to the Home Page section.
On this screen, you can easily enter a meta description and keywords, just like you would for a post or page.
All in One SEO will use your tagline as your meta description by default. You can leave that in there or you can customize it.
You can also click on the other options to add those tags into your meta description. Alternatively, you can add different tags by typing the # character in your meta description, as described above.
Tip: It’s better to use these tags rather than manually typing your site title, tagline, or separator character. This is because your meta description will automatically be updated if you later make changes to any of those.
Make sure you click the Save Changes button at the bottom of the page after adding your meta description and keywords.
Meta Keywords and Description for WordPress Category Archives
You can also add keywords and description to your category and tag archive pages.
First, you need to visit the Posts » Categories page. Take your mouse over to the category you want to edit and then click on the ‘Edit’ link.
Scroll down on the category’s page to the AIOSEO Settings box. Here, you just need to enter a meta description for your category. Again, you can use All in One SEO’s tags within this if you want to.
To add keywords, simply click on the Advanced tab like you would for any post or page.
Make sure you save the changes to your category before moving on.
Your meta description and keywords will now be used for the category page, which is the archive of posts in that category.
You can repeat the process to add meta keywords and descriptions to your blog’s tags and other custom taxonomy archive pages.
All in One SEO integrates seamlessly with other popular WordPress plugins. This allows you to add keywords and meta description for your WooCommerce product pages, SeedProd landing pages, MemberPress course pages, and more.
We hope this article helped you learn how to easily add keywords and meta description to your WordPress posts and pages. You may also want to see our step by step guide on how to create an email newsletter to grow your website traffic, and our comparison of the best WordPress contact form plugins.
If you liked this article, please subscribe to our YouTube channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
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8 Easy Steps to Add Keywords and Meta Descriptions in WordPress
Posted on May 14, 2021August 23, 2022
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Disclosure: This content is reader supported, which means that if you click on some of our links, we may earn a commission.
Want to end up higher in Google’s search results? Defining your keywords and meta descriptions for each of your posts in WordPress is a great way to step up your SEO strategy. If you’re new to WordPress or SEO, it might seem like a daunting task. But after you’re done reading this guide, you’ll be equipped with the knowledge necessary to define your keywords and meta descriptions for any post any time you want. Ready to get started? Let’s dive in.
Why Adding Keywords and Meta Descriptions in WordPress Is Worth It
Adding keywords and meta descriptions to your WordPress site helps Google rank your website better. This, in turn, means more traffic, which can lead to more sales and a growing audience. Keywords and meta descriptions let Google know what your site is about. By adding keywords to your site that people often search for, you allow those people to more easily find your website and its contents.
If you don’t make the effort to add the correct keywords and meta descriptions to your site, Google’s search engine won’t know how to properly classify and rank your site, and your audience won’t find your content. And what good is a website if nobody can find it?
A great meta description will reel in more of your target audience, as they read on your meta description and click on your post. A strongly keyworded post will rank higher in search engines, bringing more traffic and growing your site’s reach.
Adding meta descriptions to your website becomes easy through WordPress plugins. It’s simply a matter of finding a plugin that works for you and then making that plugin an integral part of your website’s maintenance.
The Investment Needed To Add Keywords and Meta Descriptions in WordPress
Thankfully, to add keywords and meta descriptions to your website, you don’t need to spend any money. You also don’t have to spend a ton of time, though you will need to invest some effort to set up, optimize, and maintain your SEO plugin.
With WordPress plugins, you don’t have to worry about knowing how to code or need any complex know-how to make keywords and meta descriptions work for you. Below, I outline the steps necessary to ensure your website is well keyworded and armed with strong meta descriptions.
8 Steps to Add Keywords and Meta Descriptions in WordPress
Let’s dive into the ins and outs of adding keywords and meta descriptions to your website.
#1 – Sign Up For WordPress Hosting
If you haven’t done so already, for a website to perform well in Google search results and have as much uptime as possible you want to ensure you have solid WordPress hosting you can count on.
Thankfully, we did the hard work for you and spent hours researching and comparing some of the best WordPress hosting solutions on the market. We recommend you check out our in-depth guide to the best WordPress hosting providers if you’re looking for new hosting options or looking to make the switch.
#2 – Download The Free Yoast Plugin
Configuring your site’s keywords and meta descriptions can be as easy as downloading a plugin that makes the process easy as cake.
With the free Yoast SEO plugin, a powerful tool designed to optimize the SEO of your site, you can easily add keywords and meta descriptions to your site’s pages and posts. From our point of view, Yoast is one of the most powerful SEO plugins out there and helps lots of sites, including our own, do well in SERPs.
To be fair, Yoast SEO isn’t the only plugin you can download to help you configure your website’s metadata, though it is certainly one of the best. The next best alternative we’d recommend is the All In One SEO plugin. It has great features and offers much of the same tools that Yoast does. It really comes down to which plugin you feel most comfortable using.
For now, let’s run through the rest of the process with Yoast as our example plugin.
Once you’ve downloaded, installed, and activated your Yoast plugin, it’s time to get your hands dirty.
#3 – Configure Your Plugin
In your WordPress dashboard, navigate to and click on Yoast on your left sidebar.
You’ll be met with a Yoast dashboard that’ll prompt you to start the Yoast SEO for WordPress installation wizard.
Once you click on it, you’ll be asked a number of questions about your site, including:
- Whether your website has been published or is under construction
- The type of website you’re creating
- Whether your site represents a person or an organization
- The type of website content you’d like to appear in search results
- If your site will have multiple authors
- How you want your site title to appear in search results
- Whether you’d like to allow Yoast to track your site’s data for research purposes
- Whether you want to sign up for the Yoast newsletter
Once you’ve answered each of these questions accordingly, the Yoast plugin will be installed and fully configured to your website. Now you’re ready to add keywords and meta descriptions to your site.
#4 – How To Add Keywords And Meta Descriptions To Individual Posts
When you’re wanting to add metadata to your existing or new blog posts, all you have to do is open the WordPress blog post editor for the blog post you want to modify. Once you scroll down, you’re met with a number of options.
In the Focus Keyphrase section, you can go ahead and add the keyword you’d like to rank for. This enables Yoast to comprehensively scan your post’s content to give you a content score. You can improve your content score to green once you’ve included the target keyword a healthy number of times and in key areas of your posts, including headers and post titles.
For instance, let’s say I type in “how to start a website” as my keyphrase. Once I scroll down, I’m met with a set of analysis results that I can read through and use to improve my existing content. Easy, right?
Going along with the same “how to start a website” example, let’s fill in our post’s meta description.
You’ll see your meta description bar turn green once you’ve entered a good meta description that won’t get cut off in Google’s search results. You can see a preview of what your meta description might look like at the top.
Want an SEO pro tip? When writing the meta description of your posts, you’re describing what your post is about. Make sure you make that description as clear and enticing as possible, that way you earn more clicks when people find you on search engines. This will help you rank higher in search results.
Also, always make sure you include your keyword as part of your meta description. In this case, we’ve included “how to start a website” in the beginning of the description for good measure.
When you’re finished, always make sure you click on Update to save your changes.
#5 – How To Add Keywords And Meta Descriptions To Your Website’s Pages
If you’ve been using WordPress for a while, you know there’s a difference between a page and a post. Though, updating the keywords and meta description of a page is pretty similar to the way you update your posts.
You’ll want to open your desired page from under the Pages section in your WordPress dashboard, scroll to the bottom, and find the Yoast plugin areas where you can fill in your keyphrases and meta descriptions, much like you would with a post.
Once you’re satisfied with the changes you’ve made, be sure to hit the Update button.
#6 – How To Add Keywords And Meta Descriptions To Your WordPress Categories
Now, how do you add keywords and meta descriptions to your website’s category pages? Much like adding keywords and meta descriptions to your posts and pages, from your WordPress dashboard, navigate to Posts, then Categories.
Once you scroll to the bottom, you’ll see the Yoast SEO plugin, where you can fill in the corresponding keywords and meta descriptions and hit Update to save your changes.
#7 – How To Add Keywords And Meta Descriptions To Your WordPress Homepage
Did you know there’s a way to add a meta description to your homepage that perfectly describes what your site is about? Read on to learn how with Yoast.
To add keywords and a meta description to your website’s homepage, from your dashboard, you’ll want to navigate to Yoast, Search Appearance, then under Homepage you can fill in your meta description along with your set of keywords.
When you fill out your homepage meta description, remember to be clear about the purpose of your site and what you offer. You also want to naturally work in a main keyword or two. This way Google can classify and rank your site accordingly.
Once you’ve updated your meta description, remember to hit Save Changes at the bottom of your dashboard. Your new meta description won’t show up right away if you decide to search for your site on Google. You’ll need to give it a few days for Google to crawl your website and update your newly made changes.
#8 – Optimizing With Keywords Beyond The Yoast Plugin
So you’ve learned how to add keywords and meta descriptions to your WordPress site using the free Yoast SEO plugin. How else can you add keywords in WordPress?
Optimizing your website for keywords goes beyond using the free Yoast SEO plugin, though it’s a good place to start. To truly optimize your WordPress content, you’ll want to add keywords throughout. Here are a few key places you can add keywords in your content:
Add keywords to subheadings
Keywords don’t just go in your Yoast plugin. While adding keywords to your meta descriptions are an absolute must, it’s also important to include them in key sections of your content like in at least one or two of your subheadings. This helps Google classify and rank your content accordingly.
Add keywords to titles
Another great place to add your keywords to optimize for search engine results? In your title. Adding keywords in your content’s title naturally helps your click-through rate and also serves as an SEO signal to Google letting it know that your content is valuable and can answer a search query accurately.
Add keywords throughout content
As mentioned above, you want to sprinkle in your keywords throughout your content. Adding keywords to your WordPress website through Yoast, while helpful, is not enough to help you rank in search results. Adding your target keywords throughout your content naturally can help up your SEO rankings. It sends signals to Google that your content is worth ranking on search engines because it accurately and thoroughly answers a search query.
Add keywords in image alt descriptions
Finally, another key place to add keywords is your image alt descriptions. Image alt descriptions help Google determine what your in-content images are about. The better keyworded your image alt descriptions are the better Google can classify what they are. With accurate and keyworded alt image descriptions, the quality of your content’s SEO will increase.
L’ajout de mots-clés et de méta-descriptions aux publications et aux pages de votre site peut être un grand pas en avant vers un meilleur référencement sur la page. Avec Yoast, il est facile de mettre à jour les mots clés et les méta descriptions de votre site en quelques étapes simples.
We at Crazy Egg are always learning, which means we also love to share the best we find, including a ton of content on creating the best eCommerce WordPress themes, finding the best WordPress hosting, or even learning the best SEO tools. for your website so you can improve your search engine rankings and increase your website traffic. Then you can also read how to start a blog that makes money.
This article was written by today’s Daily Eggspert.
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How to Add SEO Keywords in WordPress (Boost CTR & Rankings)
Dernière mise à jour le 10 mai 2022 par Kato Nkhoma
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Want to know how to add SEO keywords in WordPress?
SEO keywords are central to any SEO campaign as they help your content rank higher on search engine results pages. They are also an important element that helps boost your clickthrough rate (CTR) — especially if you use keywords that meet search intent.
What are SEO Keywords?
SEO keywords are words and phrases you want your content to rank for on search results. They’re a crucial element of your SEO strategy as they help direct your content creation. That’s because each piece of content you publish must be targeted at a particular keyword that your target audience is interested in.
To find the right SEO keywords for your brand, you must conduct keyword research. This is the practice of using tools to discover the phrases and words your target audience uses the most as they search for a product, solution, or topic in your niche.
Then, when you feature these SEO keywords in your content, search engines know that your content is relevant to a search query made. As a result, they’ll serve it up to users.
How to Add SEO Keywords in WordPress — The Easy Way
Once you’ve conducted your keyword research and discovered the ones to use in each post, you must also know how to use them in your content strategically.
Note: Strategically adding SEO keywords in WordPress is much easier if you have an SEO plugin like AIOSEO.
AIOSEO is a powerful tool that helps you DIY many aspects of your SEO. This includes technical SEO best practices like implementing redirects, creating sitemaps, etc. It also helps with most on-page SEO, of which one element is adding SEO keywords to your posts and pages.If you haven’t downloaded SEO yet, there’s no better time than now. So go ahead and download the plugin here.
With that being said, let’s quickly look at a few tips on how and where to place your SEO keywords.
Your title is the first thing readers see on search engine results pages (SERPs), so it’s best to include your SEO keyword. This way, you’ll be able to prove search intent quickly, resulting in high clickthrough rates. Make sure to frontload your SEO keyword as much as possible. This ensures that it remains visible, even if your title gets truncated, particularly when viewed on smaller screens.
To add an SEO keyword in your title, scroll down to the bottom of your post or page, where you’ll find AIOSEO’s General Settings section.
Scrolling further down will lead you to a text box for editing your title. Type in your post title and make sure to include your SEO keyword.
To avoid having your title being cut off on SERPs, keep it within 60 characters.
The headline is the first element readers see on your page. It’s different from your SEO title in that the SEO title is what people see on SERPs, while the headline is crafted for people who are already on a page. Once search engines are on a page, it’s also one of the first elements they use to determine what the page is about. Therefore, including your SEO keywords will improve your chances of ranking for relevant search queries.
You can add your SEO keyword in your headline as you type it right at the top of the page.
Try as much as possible to frontload your keyword. This way, users and search engines quickly get what your post is about. This way your headline will be optimized.
Header tags are primarily used to separate sections on a web page. However, header tags are not just effective at organizing the information. You can optimize your content by including your SEO keywords in them. Search engines and readers use header tags to understand the context of your web page. Therefore, including your SEO keywords helps them quickly do so.
These can be easily added as you write your content, as with the headline.
Introduction and Conclusion
Another important place to add your SEO keyword is in the introduction of your article, preferably the first 150 words. This will help you immediately grab your readers’ attention and encourage them to continue reading. Seeing the keyword in the keyword will convince them that your content will meet their search intent. As a result, they’ll spend more time on your page, signalling to search engines that your content is valuable.
You should also sprinkle your SEO keywords in your body copy. Don’t overdo it, though, as this could be deemed keyword stuffing. Instead, strike the right balance, so search engines know that your content matches the user’s search query. Besides, keyword stuffing also detracts from your page’s user experience (UX).
Your URL is another important place to add your SEO keywords. For one, it helps search engines know what your content is about. Secondly, because it appears right below the title on SERPs, it’s one of the first things users see. Finally, if your keyword is in the URL, it cements the fact that your content will meet their search intent.
While WordPress generates a URL for you based on your headline, you must customize it to include your keyword. This is very easy to do with a tool like AIOSEO. Simply save your draft, then head to the Post settings on the right-hand side of the screen. Scroll down until you find the Permalink setting.
You can then optimize your URL by removing stop words, dates, and numbers. You can also add your SEO keyword.
The meta description is the last element of your page or post that appears on the results snippet on SERPs. Because of this, it’s another strategic place to add your SEO keyword. Again, with AIOSEO, editing your meta description is easy. Just scroll to the bottom of your post/page to the General section of AIOSEO’s settings. You’ll find the Meta Description field just under the Post field.
As with the other elements on your post, front-load the keyword as much as possible.
Once you’ve filled in the Post Title, Meta Description, and URL Slug field, AIOSEO will show you a preview of what the snippet will look like on SERPs. You’ll find the snippet under the General section of your AIOSEO settings at the bottom of the page you’re editing.
Make sure everything is correct before posting.
Image name and alt text
If you include images in your content (as you should), include your keyword in the image name and alt text. The easiest way to add alt text to an image is to upload your image and then fill in the Alt Text field on the Select or Upload Media page .
You can also add alt text to your image after you upload it, especially if you’re using the block editor. Simply click on the image and open the block settings, and buy the alternative text :
Just fill in your alt text, and that’s it! The additions are mot clé SEO sur WordPress.
Now that you know how to add SEO keywords in WordPress, what next?
Adding your SEO keywords in WordPress is the ultimate goal of SEO strategy. Once your post is live, you need to track your keywords. You need to keep an eye on the performance of your keywords. Doing so will help you know if you’re making progress or if you need to adjust your strategy.
A great way to connect to the WordPress site with Google Analytics.
If you need an easy way to use the WordPress control panel, you can install a Google Analytics add-on with MonsterInsights. This is the best Google Analytics add-on for WordPress. Among other ideas, MonsterInsights displays the following sentences:
- Attract the most traffic to your website
- that’s not working right
If you discover keywords that aren’t generating your desired results, you can work on other ranking measures. For example, you can create more backlinks to content or encourage more social sharing. You can also modify the content if it doesn’t meet the user’s intent.
Ready to add SEO keywords in WordPress? C’est facile avec AIOSEO
As you have seen, SEO keywords are the foundation of every SEO campaign. Placing them correctly in your content is essential to increase your chances of ranking. This is why you need a powerful SEO tool that makes SEO keyword placement easy. You need a tool like AIOSEO. With AIOSEO, in addition to adding SEO keywords, you can:
- Create site maps
- Build powerful internal links
- Create redirects
- And much more.
Therefore, go ahead and download AIOSEO hoy y power su SEO from WordPress.