How to add internal link in wordpress

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WordPress Internal Links – Everything You Need to Know

March 30, 2021

b1296cc1b295be79ad03cfe7690b0907

Alex Panagis

in this post

  • The difference between internal links and backlinks
  • Internal Linking Basics
  • How to Add Internal Links in WordPress (2 Ways!)
  • Conclusion

Internal links are links that point from one page to another page on the same website.

Most of the time, we neglect internal linking and thus fail to reap the benefits of internal linking for SEO. 

Having a good internal linking structure on your website helps a lot because it allows search engines to locate, crawl and inevitably index your site pages as easily as possible. 

No solo esto, sino que los internos internos también ayudan a su audiencia a encontrar information más interesante en su sitio web, por lo tanto, también aumentan indirectly el rendimiento de su sitio par los visitantes que visitan su sitio, además de su rendimiento en la Research. 

Disclosure: These posts are endorsed by readers. We may earn a small commission if you purchase something from our site.

The difference between internal links and backlinks

Both internal and external links are vital for search engine optimization and contribute a great deal to off-page SEO.

The quality of internal and external links on your website has a direct impact on your page’s ranking in search results.

Now let’s take a close look at the difference between internal links and backlinks.

internal links

As stated above, an internal link is a hyperlink that points to another page in the same domain. For example: your website name.com/products/ is linked to your website name.com/products-q/

Using internal links, users can easily navigate to your website as it allows relevant content to connect on your website and maintains a shallow website structure.

backlinks

A backlink is a hyperlink that points to a page on another domain.

If another website links to a page on your website, you get a backlink. If your website links to another website, that particular website receives a backlink from you. 

For example, consider userp.io (the awesome site you’re reading this article on 😉) with a link to rankmath.com (the company behind the best WordPress SEO plugin). 

Internal Linking Basics

Internal mesh can be a goldmine if used correctly.

However, too many links will only make your page look spammy, which can negatively affect the ranking ability of the page (or even the site).

We recommend adding three or four internal links to your post depending on the length of your post.

Of course, this is just a rule of thumb and there will obviously be exceptions: only write to help users find content, at a time when there are so many links that the content is cluttered and no longer useful to a specific purpose, it’s usually a good sign that you’ve already greatly exceeded the number of suitable internal links. 

Using over-optimized anchor text

Let’s start first with what  anchor text is  .

Anchor text is the text of your links to your web pages from authorized sites, usually highlighted in blue and underlined in a sentence.

Por ejemplo, si tuviera que vincular a nuestra guía sobre  Schema Markup  , el texto de anclaje de la forma en que agregué este enlace aquí es ” Schema Markup “…

Ahora, el texto de anclaje demasiado optimizado significa que hay una cantidad insignificante de texto de anclaje que apunta a una página.

Los textos de anclaje juegan un papel vital en el SEO, ya que ayudan a mejorar su clasificación en los motores de búsqueda.

Pero si no se usan correctamente o si están demasiado optimizados, hay posibilidades de que su sitio web incluso sea penalizado, lo que en última instancia obstaculizará la clasificación de su página.

Evite los enlaces internos antinaturales (no contextuales)

El uso de enlaces internos no naturales o no contextuales solo interrumpirá la autoridad del sitio.

Por ejemplo, si está utilizando un complemento para vincular automáticamente a las páginas de su sitio web, crea un vínculo de retroceso no natural para esas páginas.

Todos estos tendrán el mismo texto de anclaje que no es lo que estamos buscando.

Another thing that you’d not want to overdo is to apply a nofollow tag to the links on your domain. This is another way of unnatural Internal linking that can also get you penalized if done on a frequent basis.

The Concept of Link Equity 

Link equity also known as link juice is a process in which the links can pass authority from one page to another.

Link equity can be passed from both internal as well as external links. 

How does Link Equity Work?

When we talk about Link Equity, let’s not forget PageRank as this ties in very nicely here and is still applicable to this day.

PageRank was Google’s first algorithm that made use of a website’s backlink profile to determine the search engine rankings.

PageRank functions on the basis that the most suitable content/websites will receive the most links from other websites. And therefore it wouldn’t be an incorrect assumption to make that this is one of many factors to be taken into consideration when choosing which sites should be shown to users in search results.

The concept as it applies to internal linking is that every page has some inherent “value” which it can diversify by linking to too many external sources or also pass on by strategically linking to related content on a site internally. 

How is Link Equity determined?

1. Follow or No Follow links

Links that make use of the nofollow tag are not crawled nor followed by the search engines. These links will not pass link equity.

2. Link Relevancy

Links that are not relevant or authoritative will not be of any value to the search engines.

For example: If you link to a website from a bakery page to homeschooling tips, the link is not relevant and Google is smart enough when it comes to understanding the relevancy of links.

Hence it’s important to know that the links will only pass value if they’re relevant and offer some value.

3. Crawlable Links

The link will not pass any value if the page is blocked by the crawlers via the robots.txt file.

4. Number of Links located on the Page

If there are numerous links to your website, then it’s not considered to be valuable. If your link is lost among the sea of links then it’s pretty obvious that the user will not be able to find it thereby devaluing it further.

5. Does the Status Code pass?

Google retains link value through 200s, 301s, and 302s.

How to check Link Equity?

There are various free link building tools that make it possible to check related/somewhat similar metrics, such as Ahrefs and SEMrush which are helpful in understanding this. 

How To Add Internal Links In WordPress (2 Ways!)

1. Use LinkWhisper for Internal Linking

Screen-Shot-2022-09-29-at-4

LinkWhisper is a WordPress plugin tool that helps you build internal links across your site with ease. It gives you suggestions on what pages to link from, what anchor text to use, and helps you avoid orphan pages which hurt your SEO:

¡Link Whisper está creciendo, madurando y está a la venta solo esta semana! | Actividades de nicho

It’s $77 per year ($6.50 per month) and saves a ton of time and energy. Check out LinkWhisper here, or read our Link Whisper review to dive deeper!

If you’re serious about improving rankings, it’s a must-have for your site.

If you don’t have the budget yet, here is how to manually add internal links:

2. Manually Add Internal Links

If you want to use a free tool, you’ll have to put more time and energy into adding every internal link yourself. Here’s how:

  1. Navigate to the Post

First, navigate to the post or page on which you want to add Internal Links from WordPress Dashboard > Posts > All Posts. Click on Edit in order to edit the post.

  1. Highlight the Text and Add the Link

In the post editing screen, highlight the text on which you want to insert the link, click the link icon and paste the internal link as shown below:

If you’re not sure what post you want to link to then just enter the keyword and WordPress will search through your website and find the relevant content to link to. Then click on the post you’d want to link and that’s it! You’re done!

  1. Update/Publish the Post

Once you’ve added the link, click on Update as you would normally do or Publish the post if it’s newly created to preview the changes. The internal link will then be visible in your post and on clicking it, it will redirect you to that particular post.

And that’s how you can add Internal links in WordPress.

Conclusion

Internal linking is a legitimate way to boost your rankings and performance if implemented correctly.

Even If you have top-notch content, it’s quite possible that your content won’t rank without links.

A solid internal linking strategy will help your users understand your website better and ultimately increase your chance of ranking on search engines to drive organic growth.

We hope this guide has made it extremely easy to get started & take advantage of internal links.

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Alex Panagis

Founder & CEO at ScaleMath

Founder of ScaleMath – where we help our favorite software companies scale customer acquisition.

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Beginner’s Guide on How to Add a Link in WordPress

Last updated on June 29th, 2022 by Editorial Staff | Reader DisclosureDisclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us.

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Do you want to add a link in WordPress?

There are several ways to add links in WordPress. You can add links in your posts, pages, navigation menu, sidebar widgets, footer area, and more.

In this comprehensive beginner’s guide, we will show you how to add a link in WordPress.

how-to-add-a-link-in-wordpress-og how-to-add-a-link-in-wordpress-og

Why Are Links Important?

Links are the bloodstream of the internet. They interconnect websites and web pages to form a World Wide Web of information.

Imagine visiting a web page that has no links for you to click. You would have no option but to click on the back button in your browser.

Hyperlinked text, buttons, and other elements take you from one page to another or from one website to another. Links will tell visitors to your WordPress website where they can find more information on a topic.

When you use links effectively, those visitors will spend more time on your site. They’ll discover more content, purchase more products on your online store, and are more likely to subscribe to your email newsletter.

That being said, let’s take a look at how to easily add links in different areas of your WordPress website. Since this is a detailed tutorial, please use the navigation below to quickly jump to the section you need:

  • How to Add Links in WordPress Posts and Pages
  • How to Automatically Add Links in WordPress Posts and Pages
  • How to Add Links in WordPress Widgets
  • How to Add Links in WordPress Navigation Menus
  • How to Add Title and NoFollow to Links in WordPress
  • How to Add Links to Buttons in WordPress
  • How to Embed Linked Content in WordPress
  • How to Add Affiliate Links in WordPress
  • How to Manually Add a Link in HTML
  • How to Add Anchor Links in WordPress
  • How to Add Social Share Links in WordPress

How to Add Links in WordPress Posts and Pages

WordPress makes it easy to add links in your blog posts and pages using the block editor.

Simply edit your post or page, or create a new one.

Next, you need to highlight the text that you want to attach the link to. This selected text is called the anchor text for the link. Now you should click the ‘Link’ button in the toolbar.

Highlight the Text Then Click the Link Button Highlight the Text Then Click the Link Button

You’ll see a box where you can enter a URL. A URL is a web address. For instance, WPBeginner’s guide on how to start a WordPress blog has the URL:

https://www.wpbeginner.com/start-a-wordpress-blog

You can simply copy and paste the URL of the post or page you want to link to, like this:

Paste the Link Then Press Enter Paste the Link Then Press Enter

You’ll need to click the ‘Submit’ button or press the Enter key to insert the link into your post.

Si vous créez un lien vers du contenu sur votre propre site, il peut être plus rapide de rechercher la publication ou la page. Tapez un mot ou deux du titre de votre contenu, et WordPress le trouvera :

Searching for a Page to Link to Using the WordPress Block Editor Searching for a Page to Link to Using the WordPress Block Editor

Après avoir cliqué sur le titre de la page ou de la publication souhaitée, le lien sera automatiquement ajouté.

Si vous souhaitez que votre lien s’ouvre dans un nouvel onglet, vous devez cliquer sur le bouton “Ouvrir dans un nouvel onglet”.

Setting Your Link to Open in a New Tab using the WordPress Block Editor Setting Your Link to Open in a New Tab using the WordPress Block Editor

Remarque : Nous vous recommandons d’utiliser cette option uniquement pour les liens vers des sites Web tiers. De cette façon, vos utilisateurs ne quittent pas votre site Web lorsqu’ils le visitent.

Ajouter des liens dans l’éditeur WordPress classique

Si vous utilisez l’ancien éditeur classique au lieu de

block editor, the process of adding a link is quite similar.

You’ll need to open the post that you want to edit or create a new one. Next, you should find the text you want to use as the link’s anchor and highlight it. Then, you need to click the ‘Link’ button which should appear on the toolbar.

Creating a Link Using the WordPress Classic Editor Creating a Link Using the WordPress Classic Editor

You can then paste the URL you want to link to, or search for the post or page, as with the block editor.

Pasting your URL Directly Onto the Anchor Text

An even quicker way to add a link in both the block editor and classic editor is to simply paste the URL onto the anchor text.

First, copy the URL you want to link to. Then, highlight your chosen anchor text in your post.

Next, you can either right click and select ‘Paste’ or simply press Ctrl+V (Windows) or Command+V (Mac) to paste the URL.

Paste Your Link Directly Into Your Content Paste Your Link Directly Into Your Content

WordPress will automatically detect that you’re pasting a URL and will turn the anchor text into a link.

Tip: Take a look at our tips for mastering the WordPress content editor to learn more about using the block editor effectively.

How to Automatically Add Links in WordPress Posts and Pages

The step above covers how to manually add links to content on your own site. But, manually adding internal links can be time-consuming.

To make internal linking easier to manage, we use the AIOSEO plugin. It is the best WordPress SEO plugin used by over 3 million websites.

They have a Link Assistant feature that will crawl your entire website and automatically find internal linking opportunities.

After installing the plugin, you can go to All in One SEO » Link Assistant in your WordPress dashboard.

This will open up the link assistant dashboard where you can see an overview of the internal and external links on your site.

AIOSEO Link assistant dashboard AIOSEO Link assistant dashboard

On the Links Report tab, you can see suggestions for relevant posts you can link to as well as the anchor text they recommend for best SEO rankings.

You can quickly add these links to your content by clicking the ‘Add Link’ button. There’s no need to open up each post individually.

AIOSEO internal link assistant example AIOSEO internal link assistant example

If you have a lot of content on your site, then this internal linking plugin makes it simple to build a contextual relationship between your new and old posts.

How to Add Links in WordPress Widgets

WordPress allows you to add widgets to your site’s non-content areas like the sidebar and footer. Some of these widgets are automated and do not have many options. For example, the Latest Posts widget will automatically show links to your recent posts.

However, if you want to add some custom text with links in your sidebar, then you can use the Paragraph widget.

You’ll need to go to the Appearance » Widgets page and click on the blue ‘+ Block Inserter’ icon in the top left corner. After that, you should drag the Paragraph widget into your sidebar or other widget area.

Adding a Link in a Widget Adding a Link in a Widget

You can then type in your text and add a link just as you would when adding one to a post or page. Make sure you click the ‘Update’ button to store your new widget settings.

How to Add Links in WordPress Navigation Menus

Do you want to add links to your site’s navigation menu? WordPress comes with a built-in drag and drop menu editor which allows you to create and manage navigation menus on your WordPress site.

Head over to the Appearance » Menus page. If you don’t already have a menu set up, then you can create one by entering a menu name. To learn more, take a look at our beginner’s guide on how to add navigation menus in WordPress.

Adding Internal Links to Navigation Menus

It’s easy to add links to the content on your own website.

Simply select the posts or pages you want to add to your menu on the left hand side, then click the ‘Add to Menu’ button.

Adding an Internal Link to Your Navigation Menu Adding an Internal Link to Your Navigation Menu

WordPress will automatically link to your selected posts and pages. You can rearrange the entries using drag and drop.

Adding External Links to Navigation Menus

You can also add custom links, such as a link to another website. For instance, you could add the URL of your Twitter profile to your navigation menu.

Just click the arrow next to the ‘Custom Links’ section on the left. You can then type in the URL and the text you want to use for the link, and then click the ‘Add to Menu’ button.

Adding a Custom Link to Your Navigation Menu Adding a Custom Link to Your Navigation Menu

When you’ve finished adding links to the menu, don’t forget to click the ‘Save Menu’ button at the bottom of the screen.

How to Add Title and Nofollow to Links in WordPress

It’s often useful to give your links a title. This is the text that appears when someone runs their mouse cursor over the link, like this:

A Link With a Title A Link With a Title

Adding a title often makes it clear where the link leads to. It can be helpful and even reassuring for your readers.

You may also want to add a nofollow tag to external links. This tells search engines not to pass your site’s SEO score to that link because you don’t own or control that website’s content.

However, WordPress does not allow you to add titles or nofollow tags to links with the default editor. Here are two ways that you can add them.

Adding Title and Nofollow Using the AIOSEO Plugin (Easy)

The free All in One SEO (AIOSEO) plugin for WordPress lets you add title, nofollow, sponsored, and UGC attributes to links.

In the block editor, the plugin adds toggle switches for nofollow and other attributes. It also adds a field for a title.

All in One SEO Title and Nofollow in Block Editor All in One SEO Title and Nofollow in Block Editor

In the classic editor, you can access additional AIOSEO settings by clicking the ‘Link options’ gear icon. This will display an ‘Insert/edit link’ popup where you can enter a title, and click checkboxes for nofollow and other link attributes.

All in One SEO Title and Nofollow in Classic Editor All in One SEO Title and Nofollow in Classic Editor

Adding Title and Nofollow Using HTML Code

If you don’t want to use AIOSEO, then you’ll need to manually add title and nofollow attributes to your links using HTML code.

First, add your link in the usual way, and then change the editor to HTML mode.

If you are using the block editor, then you need to click on the three vertical dots at the end of the toolbar and select ‘Edit as HTML’ to view the block’s HTML code.

Switching to the HTML View of a Block in the WordPress Block Editor Switching to the HTML View of a Block in the WordPress Block Editor

If you are using the classic editor, then you will have to click the ‘Text’ tab to display the whole post as HTML.

Switching to the Text View of a Post in the WordPress Classic Editor Switching to the Text View of a Post in the WordPress Classic Editor

You’ll now see the HTML code for your link. A basic link will look like this:

< a href = “URL” >ANCHOR TEXT</ a >

You need to add the title and nofollow attributes so it looks like this:

< a href = “URL” title = “TITLE” rel = “nofollow” >ANCHOR TEXT</ a >

This is how it looks on our demo website (see the screenshot above):

< p >According to a study conducted by < a href = “https://acme.inc/importantstudy” title = “ACME Inc Study on Roadrunner and Coyote” rel = “nofollow” >ACME Inc</ a >, roadrunners are 80% smarter than coyotes.</ p >

You can change the title to anything you want. The nofollow attribute should always be rel=”nofollow”. Don’t forget the double quotation marks around the title and nofollow as your link won’t work correctly without them.

For more information, see our beginner’s guide on how to add nofollow links in WordPress.

Adding Title and Nofollow to WordPress Navigation Menus

The process for making your navigation links nofollow is a bit different.

Underneath the link’s navigation label, you’ll need to enter ‘nofollow’ in the Link Relationship (XFN) field.

Type nofollow in Link Relationship Type nofollow in Link Relationship

If you don’t see that field, you’ll need to add it under the Screen Options tab at the top right corner of the page.

Check Link Relationships and Link Target in Screen Options Check Link Relationships and Link Target in Screen Options

For complete step-by-step instructions, see our guide on how to add nofollow links to navigation menus in WordPress.

How to Add Links to Buttons in WordPress

Do you want to add a button to your WordPress posts or pages? The easiest way to do this is using WordPress’s built-in Button block.

Once you create a new post or edit an existing one, you should click the (+) icon to create a new block. After that, you should drag the ‘Button’ block onto the post and then type the text for the button.

Add a Link Button in the Block Editor Add a Link Button in the Block Editor

After that, you can add a link using the ‘Link’ button in the toolbar. This is just the same as when adding any other link using the WordPress block editor.

To learn more ways to buttons to your posts, see our guide on how to add call to action buttons in WordPress.

How to Embed Linked Content in WordPress

You can easily embed certain types of content in WordPress by simply inserting its URL in your post. This is sometimes called creating a ‘content card’ in your post.

Just paste the whole URL into its own paragraph block.

For example, if you paste a Twitter URL, the whole tweet, including images, likes, timestamp, and more will be embedded like this:

Embedding a Tweet by Pasting in the Link Embedding a Tweet by Pasting in the Link

The process is the same for YouTube videos. Simply find the video you want to use on YouTube and copy the URL from the top of your browser window.

Get the URL to Your Chosen YouTube Video Get the URL to Your Chosen YouTube Video

Next, paste the link into your post or page. The video will be embedded automatically.

Embedding a YouTube Video Into Your Post Embedding a YouTube Video Into Your Post

As well as being great for Twitter posts and YouTube videos, this method also works for many other types of content. You can find out more from WordPress’s support article on ‘Embeds’.

How to Add Affiliate Links in WordPress

Do you want to increase your site’s revenue by using affiliate links? Affiliate marketing provides a steady income to many blogs and websites.

All you need to do is add special referral links to products and services that you recommend. When your visitors purchase these products after clicking your links, you get a commission.

The problem that most beginners face is that each product or website they want to recommend has a different URL. It’s tricky to keep track of these, especially if you’re recommending lots of products.

The best way to add and manage affiliate links is by using an affiliate management plugin. We recommend using either Pretty Links or Thirsty Affiliates.

Both of these plugins work by creating redirect links that send people to your special affiliate link. They look like this:

www.yoursite.com/refer/partnersitename

The plugins will add a new option to your WordPress menu where you can add your affiliate links. Here’s how that looks with ThirstyAffiliates. You simply copy and paste your special affiliate link into the ‘Destination URL’ box.

Agregar un enlace en ThirstyAffiliates Adding a Link in ThirstyAffiliates

You can set specific options for your link on the right-hand side, such as deciding whether to nofollow it, opening it in a new window or tab, and more.

Configuración de las opciones para su enlace de afiliado con ThirstyAffiliates Setting the Options for Your Affiliate Link with ThirstyAffiliates

Once you’re done, make sure you click the ‘Save Link’ button.

After you’ve set up your affiliate links, you can easily add them to your posts and pages. In a paragraph block, click the down arrow then select the ‘Affiliate Link’ option:

Agregar un enlace de afiliado a su publicación Adding an Affiliate Link to Your Post

Next, type in the start of whatever you named that affiliate link. In our example, that’s “Our Affiliate Partner”.

Encontrar su enlace de afiliado por búsqueda Find your affiliate link by search

You can then click the name and click ‘Apply’ to add the affiliate link to your post.

It’s easy to change an affiliate link, such as when the company you’re linking to moves to a different affiliate program.

You just change the link once in the ThirstyAffiliates or Pretty Links page of your dashboard. The link in your posts will stay the same as before, but will now redirect to the new affiliate link everywhere it’s used.

For more handy affiliate plugins, check out our post on the best affiliate marketing tools and plugins for WordPress.

How to Manually Add a Link in HTML

Occasionally, you might want to add a link to your site using HTML code. This could happen if you need to use a custom HTML block or widget.

You might also need to directly edit a link in a theme file. Just make sure you always use a child theme so you don’t lose your changes when you update the parent theme.

It’s easy to create a link in HTML. To try it, add a custom HTML block to a post or page. You can find this block under ‘Widgets’ or you can search for it using the search bar.

Add a custom HTML block to your post or page Add a custom HTML block to your post or page

Next, you’ll see a box where you can write HTML. Copy this code into the box:

< a href = “https://www.yourlinkhere.com” >Text</ a >

It should look like this:

The HTML code to create a link The HTML code to create a link

You can click the ‘Preview’ tab to see how your code will look in your post or page:

Preview of how HTML will be displayed in the post or page Preview how the HTML will display in the post or page

Now click back to the ‘HTML’ tag so you can change the URL to the correct webpage. You can also change the word ‘Text’ to whichever word or words you want to use for your link.

Es posible que desee agregar un título al enlace como lo hicimos anteriormente. Deberá incluir un código como este, y puede cambiar ‘Este es el título’ a lo que desee.

< a href = “https://www.yourlinkhere.com” title = “This is the title” >Text</ a >

Si desea que su enlace se abra en una nueva pestaña, simplemente agréguelo target=”_blank”al código HTML, así:

< a href = “https://www.yourlinkhere.com” target = “_blank” >Text</ a >

Si desea que su enlace no sea seguido, agregue rel=”nofollow”, así:

< a href=”https://www.yourlinkhere.com” rel=”nofollow”>Text</a>

You can include all of these at once. Here is an example of a link with a title that opens in a new tab and is not followed:

< a href = “https://www.yourlinkhere.com” title = “Here is the title” target = “_blank” rel = “nofollow” >Text</a >

This is how you create a link in HTML, if you ever need one.

How to Add Anchor Links in WordPress

An anchor link is a type of link on the page that takes you to a specific place on that same page. Allow users to jump directly to the section that interests them the most.

Take a look at the animated screenshot below:

Anchor link preview Anchor link preview

These types of links are really useful when writing tutorials or longer content, so that users can easily jump to the section that interests them the most.

We’ve created a detailed guide on how to easily add anchor links in WordPress.

How to Add Social Sharing Links in WordPress

Want to add social sharing links or buttons to your site?

These links make it easy for your users to share your content on their favorite social networks. Sometimes social sharing links or buttons also come with the total number of shares.

Social sharing links Social sharing links

We do not recommend that users add these links manually. Instead, you should always use a social sharing plugin. We have a step by step guide on how to add social sharing buttons in WordPress.

We hope this article helped you learn how to add a link in WordPress. You can also check out our beginner’s guide to creating a professional email address and creating an email newsletter to grow your audience.

If you liked this article, please subscribe to our YouTube channel for WordPress tutorial videos. You can also find us on Twitter and Facebook.

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